SEO is not only based on keyword analysis but goes further. SEO is constantly changing and they are adapting to the changes of the moment. All this is the result of updates to Google’s algorithm. One of the many changes has been the Hummingbird algorithm, from which Google has begun to better understand the user’s search intention. This is where semantic SEO becomes important.
What is Semantic SEO?
Semantic SEO is related, as its name suggests, to semantics or, in other words, to the linguistic part responsible for interpreting expressions. Not only are words important on their own, as SEO does, but also the relationship between them.
What is semantic SEO for?
Semantic SEO comes to cover the new needs of Google when it comes to positioning domains and web pages in their SERPs. In addition, it favors that we choose the theme better and in this way a better positioning in certain searches. All this reflects a greater volume of visits, in the reputation and presence of any website.
The publications acquire a better quality and avoid problems of raising the density of keywords. We must not forget that sometimes an excessive use of keywords is penalized by some search engines severely.
How to optimize the semantic SEO of your website?
The keys to achieving good semantic SEO are the following:
- Structure the data. You have to try to structure the data, organizing the information and standardizing it to classify its content. It is done through bookmarks in order for indexers to understand well what we are talking about and help Google understand faster. It is essential to help Google process the content and establish a context, it is advisable to enhance the rich snippets or rich fragments on your site. This helps to determine what is most important and what is less important. For this, it is essential to use Google’s structured data tool. It is also advisable to use the Schema.org whose vocabulary of structured data markings, since it ensures that the search engine will correctly interpret the data.
- It is basic to work on the content. Synonyms are important but they are not the only ones. Therefore, in addition to synonyms, it is essential to incorporate words that help Google contextualize the content.
- Includes semantic keywords. Search engines are not only guided by keywords. That is why we must take into account the use of Keyword research to search for terms that have the same meaning.
- Develop a semantic linkbuilding . Both internal and external links should give search engines clues about the theme of each of your URLs. It is interesting to take into consideration both the co-occurrence (relevance given by the information of the words next to the link) and the co-citation( the same content links to others and the search engine understands that all those sites where the links are directed are the same theme.
The summary that we can get from talking about Semantic SEO is that it is the new way of working web positioning. We cannot forget that Google’s algorithm is becoming more humanized every day thanks to Artificial Intelligence.
That is why it is no longer worth using repeated keywords of almost robotic form or tone, but it is necessary to enrich the text with a natural vocabulary. What we seek is to achieve results with higher quality content. Also, as Google increasingly functions as a human being, we’re helping you understand them better.