What is GEO positioning?

GEO (Generative Engine Optimization) is the set of techniques to improve the visibility of a brand, product, or service in responses generated by artificial intelligence, such as ChatGPT, Gemini, Perplexity, Copilot, or AI Overviews. The work relies on semantic search, entities, extractable content, structured data, and authority signals so that models can better understand what a company offers and when to cite it.

How is GEO different from SEO?

SEO seeks to improve rankings and organic traffic in search engines. GEO seeks to improve presence, mentions, and citations in AI-generated responses. GSO expands this focus to generative search and response engines. In practice, they complement each other: a technically solid website helps, but clear entities, citable content, structured data, external authority, and prompt measurement are also needed.

How is a GEO strategy measured?

We measure target prompts, brand presence, cited competitors, URLs that feed the response, entity coherence, traffic from AI assistants, and evolution after each iteration. We also review which internal pages act as a source, which external sources validate the brand, which responses are incomplete or erroneous, and which content should be reinforced to increase citability.

Why is Arimetrics the best GEO agency for my project?

Because we combine technical SEO, analytics, content, structured data, digital authority, and prompt measurement. We don’t approach GEO as a new label, but as a measurable evolution of SEO oriented toward AI-generated responses.

When are results achieved in GEO?

Unlike traditional SEO, changes in AI models can be faster in some areas (search with RAG) and slower in others (model re-training). We work to obtain immediate visibility in hybrid engines (such as Perplexity or Bing Chat) while building long-term authority.

Is there a commitment period?

At Arimetrics, we work by default without a commitment to permanence and with 15 days’ notice, unless the project requires a specific agreement due to scope or investment.

GEO Agency

Experts in GEO, SEO for AI, and LLMO

We work to ensure your brand is understood, cited, and recommended by ChatGPT, Perplexity, Gemini, Copilot, and AI Overviews through SEO, GEO, GSO, entities, extractable content, structured data, and AI presence measurement.

Request GEO Diagnosis

Search Engine Marketing

Why choose our GEO agency

Search behavior is changing: many users no longer just compare links, but direct answers generated by AI assistants.

If an AI doesn’t understand what your brand does, the context in which it operates, its authority, or the sources that back it up, it may omit it even if the website is technically correct.

At Arimetrics, we apply our expertise in SEO, analytics, and content to turn pages and digital signals into information that is easier for AI systems to interpret: clear definitions, consistent entities, self-contained answers, comparisons, FAQs, schema, and external authority.

The goal is not just to appear, but to be a reliable source when the AI summarizes, compares, or recommends options.

You will work directly with senior specialists, without commercial layers or delegation to junior profiles.

GEO Service: Positioning in Generative Models

At Arimetrics, we work on how response engines interpret a brand: what entities they recognize, what services they associate, what sources they consider reliable, and which competitors appear when a user asks.

GEO and GSO are not about repeating keywords, but about making it easier for AI systems to understand, extract, and cite clear information about your business. To do this, we combine technical SEO, semantic architecture, citable content, structured data, authority mentions, and prompt measurement.

We can be your GEO positioning agency and help you build a digital presence prepared for search engines, generative engines, and conversational assistants.

We audit your “Share of Model“. We analyze what AIs are currently saying about your brand, your products, and your competition. We identify hallucinations (erroneous data), information gaps, and opportunities to become the reference in the sector.

AIs don’t read keywords, they understand concepts and relationships (Entities). Entity Optinization improves your digital presence so that language models unequivocally connect your brand with your services, location, and key attributes, ensuring that the AI “understands” who you are.

Linkbuilding evolves to “Brand Mentions“. We work to ensure that your brand is cited in high-authority sources that feed the training datasets of AIs. We seek digital consensus: the more reliable sources that talk about you, the more the AI will trust in recommending you.

With our Answer Engine Optimization service, we create structured content specifically to be “read” and synthesized by machines. We write direct, factual, and authoritative texts that make it easier for LLMs to extract your information as the correct answer to the user’s query.

If you have a physical business, it is vital that the AI knows where you are. We optimize structured data and key directories so that when someone asks “What is the best lawyer near me?” or “Where to eat in Madrid?”, the AI has the precise data to suggest your place.

We speak the language of code. We implement advanced structured data markup (JSON-LD) to facilitate the digestion of your information by AI crawlers. We make your website 100% “machine-readable.”

GEO with efficiency criteria

We seek to make your brand the reference. We are clear about your objectives: to appear in conversational recommendations and generate automatic trust.

I want SEO for AI

Our GEO workflow

We apply the ARI System ™ to the context of GEO and SEO for AI: we analyze how models understand your brand, respond with technical and content actions, and iterate with periodic measurement of generative visibility.

Identity Briefing

We define how the AI should describe your business, your services, your differentiators, and the markets where you want to appear.

AI Visibility Analysis

We check your current presence in ChatGPT, Gemini, Perplexity, Copilot, and AI Overviews against direct competitors.

Semantic and Entity Audit

We review whether your website and external mentions consistently explain who you are, what you do, and why you are relevant.

Response Architecture

We organize pages, FAQs, structured data, comparisons, and response blocks so that models can extract clear, verifiable, and contextual information.

Technical Optimization and Schema

We improve crawlability, JSON-LD markup, authority signals, and machine-readable legibility for search engines and generative engines.

Content for AI

We create or adjust factual, direct, and citable content oriented toward real questions, comparisons, conversational searches, and decision queries.

External Signals and Authority

We work on mentions, links, and consistency in external sources to reinforce the trust that models assign to the brand.

Measurement and Iteration

We monitor prompts, responses, competitors, and presence evolution to prioritize next actions with clear criteria.

Have already trusted us

What we measure in a GEO strategy

GEO cannot be managed by gut feeling alone. At Arimetrics, we work with prompts, responses, sources, competitors, and authority signals to know if a brand is being understood and recommended by AI engines.

Measurement combines brand presence, citations, sources used, recognized entities, recommended competitors, pages that feed responses, and necessary changes in content, schema, linking, and authority.

Target Prompts

We define queries such as "best GEO agency", "SEO agency for AI", or "how to appear in ChatGPT" and measure if the brand appears.

Brand Presence

We check if Arimetrics appears, in which engines, with what description, and alongside which competitors.

Cited Sources

We detect which internal or external URLs feed the responses and which content should be reinforced.

Cited Competitors

We compare brands recommended by ChatGPT, Perplexity, Gemini, Copilot, and AI Overviews.

Entities and Authority

We check consistency of brand, services, authors, mentions, structured data, and external signals.

Measurable Iteration

We prioritize changes in content, schema, linking, and authority based on evidence, not intuition.

We do GEO that works

Natural positioning based on experience and updated knowledge.

I want to appear in AI

We are an AI Powered agency

At Arimetrics, we not only understand Artificial Intelligence, we carry it in our DNA. We combine the experience of our data consultants with the power of the most advanced generative models on the market.

FAQ about our GEO service

Frequently asked questions about our SEO service

What is GEO positioning?
GEO (Generative Engine Optimization) is the set of techniques to improve the visibility of a brand, product, or service in responses generated by artificial intelligence, such as ChatGPT, Gemini, Perplexity, Copilot, or AI Overviews.

The work relies on semantic search, entities, extractable content, structured data, and authority signals so that models can better understand what a company offers and when to cite it.
How is GEO different from SEO?
SEO seeks to improve rankings and organic traffic in search engines. GEO seeks to improve presence, mentions, and citations in AI-generated responses. GSO expands this focus to generative search and response engines.

In practice, they complement each other: a technically solid website helps, but clear entities, citable content, structured data, external authority, and prompt measurement are also needed.
How is a GEO strategy measured?
We measure target prompts, brand presence, cited competitors, URLs that feed the response, entity coherence, traffic from AI assistants, and evolution after each iteration.

We also review which internal pages act as a source, which external sources validate the brand, which responses are incomplete or erroneous, and which content should be reinforced to increase citability.
Why is Arimetrics the best GEO agency for my project?
Because we combine technical SEO, analytics, content, structured data, digital authority, and prompt measurement. We don’t approach GEO as a new label, but as a measurable evolution of SEO oriented toward AI-generated responses.
When are results achieved in GEO?

Unlike traditional SEO, changes in AI models can be faster in some areas (search with RAG) and slower in others (model re-training). We work to obtain immediate visibility in hybrid engines (such as Perplexity or Bing Chat) while building long-term authority.
Is there a commitment period?
At Arimetrics, we work by default without a commitment to permanence and with 15 days’ notice, unless the project requires a specific agreement due to scope or investment.