Campaign optimization in Google Ads
Are your Adwords campaigns not working as they should?
In many cases, the lack of professional management of Google Ads translates into disenchantment with the results and an abandonment of the campaigns.
However, if there are other competitors advertising, it’s probably because that niche is profitable. With efficient campaigns you can achieve increasing profitability in Google Adwords.
We make your Google Ads campaigns profitable
Arimetrics is a Google Partner Agency specialized in Google Ads (formerly known as AdWords). We manage search campaigns, Google Shopping, Display, Remarketing, Apps…
We have a team of professional managers with international experience. Our main objective is to apply a Google Ads strategy in which all our managed campaigns obtain maximum profitability for our clients thanks to our experience in the sector.
Our services in Google Ads
Search network campaigns are the core of Google Ads. They allow you to appear in the search results in the first positions of Google immediately. We manage text ad campaigns aimed at attracting users who are looking for your product.
The Google Ads platform has one of the largest site inventories to display your ads. We create banner campaigns and ads in the press or web pages on the Google Display Network. Demographic segmentations, by interests or locations.
Google Shopping is one of the main sales acquisition channels for Ecommerce campaigns. We carry out specific campaigns to promote your product catalog. We optimize data feeds and Google Shopping campaigns for Ecommerce.
Sometimes, people visit your site and don't take action right away. We carry out remarketing strategies to impact again those users who have already visited you and are your potential customers. Strengthen your brand, build loyalty or close sales with Remarketing campaigns.
Do you want to improve the image of your brand by broadcasting video advertising on Youtube? Google Ads allows you to increase the visibility of your brand with campaigns on Youtube. We manage video campaigns on Youtube, with all formats and types available looking for the greatest impact at the lowest cost.
Google Ads allows you to carry out paid campaigns to boost app downloads. We created Universal Apps Campaigns for mobile app downloads. We manage to maximize the visibility of your app, as well as more downloads and installations always looking for the lowest cost per installation.
The goal of local campaigns is to help businesses provide their potential customers with the information they need to decide to visit their stores, and achieve sales in physical stores. They work through Search, Maps, YouTube and the Display Network campaigns.
A perfect complement to increase the visibility of the brand reaching the ideal customers. They allow you to achieve a great reach through personalized, visual and attractive ad experiences to users who are willing to discover your brand and interact with it.
Maximum Performance campaigns are a type of semi-automatic campaign to which text, image and video resources can be contributed. They serve as a complement to other campaigns to increase reach. They can be of great help if the right resources are used and feedback is given to the algorithm.
Cost-effective Google Ads campaigns
This is how we get Google Ads campaigns that work
We carry out a study of the positioning of the competitors both in organic results and in payment. In this way we detect their strengths (to imitate them) and their weaknesses (to take advantage of them)
We conducted a keyword study with both Google tools and other payment tools. We see which ones have the most competition and their CPC, to use it as a basis in our strategy.
What is not measured can not be improved. We analyze both Google Ads and Google Analytics metrics to detect the segments that work best to empower them and the worst to avoid them.
Prevention of fraudulent clicks
In sectors with high competition, it is common for competitors to click on your ads to spend your budget. We have tools and methodologies to minimize these practices.
Campaigns have to be alive, and they don't always stay stable. We test campaign types, bid types, matches and keywords to stay with the best options.
We test both ads and landing pages. That way we can see which ads, creatives and landings work best and make changes accordingly.
Google Ads for Ecommerce
Sales for your online store.
Maximize your sales with Google Shopping. We are specialized in Google Shopping campaigns aimed at conversion, paying special attention to sales funnels.
We get you customers.
We carry out customer acquisition campaigns for your business. We will make you stand out from your competitors. We have experience in the sectors with the most competition.
We make your brand known.
Google Ads is an excellent tool to achieve a great reach at a reasonable cost. We manage highly effective branding campaigns.
Case Study #1 - Google Ads for Law Firm
Google Ads campaign for law firms in a highly competitive sector. They contact us because they think they have reached the ceiling and do not achieve results. Keywords, ads, campaign structure and landing page are optimized. A conversion improvement of 80% is achieved with a lower budget than the previous period. Data from 6 months of campaigns.
Case Study #2 - Google Ads for Ecommerce
Google ads campaign for ecommerce with store in Prestashop. They contact us because they cannot monetize campaigns. Search, DSA, Shopping and Dynamic Remarketing campaigns are carried out. Different types of bidding are combined. The data feed is optimized and Repricing tool is implemented. In the first months it is possible to make profitable campaigns, increasing sales 120% with the same investment. Data from 6 months of campaigns.
Case Study #3 - Google Ads for Selling Courses
Google Ads campaign for training company. They contact us because they need to improve the campaigns they manage internally. Search, Display and Video campaigns are carried out. An A/B testing system is implemented for the landings of each course. A sales increase of 160% is achieved, which allows to increase the investment in Google Ads month by month. Data from 6 months of campaigns.
FAQ about our PPC service
We are an advertising agency specialized in helping our clients to give visibility to their products and maximize their sales through ads in Google Ads.
We put our experience as an Agency in Google Ads in hundreds of projects at the service of our clients, so that in the shortest possible time we will have the campaigns underway and we will start the optimization process.
Through an exhaustive measurement of the metrics we will optimize the account with the aim that its performance improves month by month.
Google Ads search ads appear at the top of the Google search engine or at the bottom, depending on how well they are among other factors, and may also appear on the Google affiliate site network.
In the case of Display and remarketingads, ads can be shown on specialized portals, press…
Google Shopping ads are displayed at the top or side, in the Google Marketplace, as well as on Google-affiliated sites.
In our Google Ads Agency we offer personalized services, and we understand that each project has different requirements. Therefore, before bidding, we like to know the project in detail, to define its scope and offer a price adjusted to the maximum but with sufficient dedication to achieve success.
The cost of our management (Agency Cost) does not include the cost of the campaigns, which will be paid directly to Adwords.
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Arimetrics is a consultancy specialized in PPC and web analytics,with great accumulated experience in the management of SEM projects:
- We are Google Partners:Approved and with direct support from Google. You can check our partner profile here.
- Advanced measurement:In all our projects we apply all our analytical knowledge, and we measure each and every one of the relevant aspects of a website to improve and optimize it.
- Own methodology:We guarantee a periodic maintenance of all accounts thanks to our internal management systems.
- Certification:All our Adwords managers are certified and have demonstrable experience in account management.
- Data-driven decisions:We are certified analysts, specialists in Google Analytics and Google Tag Manager, and our entire strategy is based on measurement.
- Conversion-oriented:Our main objective is for our customers to maximize their sales thanks to our good campaign management
Yes, we make a personalized, complete and understandable monthly report, in which not only the main metrics are analyzed, but advanced metrics and the evolution of the account.
In Arimetrics we boast of having an important portfolio of safisfechos clients and we operate by default without commitment of permanence and with 15 days of notice, unless the client expressly requests a guaranteed support contract for a certain period.
Much more than a Google Ads agency
Obtaining qualified traffic is a necessary condition to be able to improve the billing of your website. However, often mastering a tool like Google Ads is not suicient. It is necessary to implement a complete digital strategy to obtain the best possible results in the campaigns.
To support you, our team of experts in Google Ads offers a wide range of services that will allow you to make your investment profitable, achieving more conversion at an increasingly optimal acquisition cost.
Our comprehensive support will allow you to make the most of every euro invested in your digital marketing. From optimizing your Google campaigns to optimizing the conversion funnel , as well as complementary strategies for your business.
Need profitable Google Ads campaigns?
Arimetrics is a Google Partner, which means we are supported by a team of professional experts certified by Google. We specialize in high-performance Google Adwords campaign strategies for both lead capture and ecommerce.
Our managers are up to date with the latest updates, and have the accumulated experience of hundreds of managed accounts. We always seek to offer superior management in PPC services.