ECOMMERCE CAMPAIGNS AND FEED MANAGEMENT
Google Shopping Agency in Spain
Google Shopping campaigns are a key tool to increase your sales by showing your products in Google search results and its partner network. Get visibility and sales for your products with our professional Google Ads management.
CONTACTShopping and PMax
Shopping campaign specialists
We are a Google Partner Agency specializing in Google Shopping. Our experience across a wide range of industries allows us to bring a technical approach to our campaigns, backed by what has worked successfully in other projects.
With 10+ years of experience managing Ecommerce campaigns, we understand the ins and outs of Google Shopping campaigns, both manual and Performance Max.
We have extensive experience creating and managing PPC strategies for Ecommerce. We’ll assess your current situation to optimize performance and improve the ROI of your Google Shopping campaigns.
We help you drive sales in your Ecommerce store
We use the most effective strategies to maximize the ROI of your Google Shopping campaigns
Our Google Shopping service
Our services are not limited to the creation of campaigns, but are focused on maximizing sales. We maximize the ROAS of your campaigns: more profit with less investment.
Feed optimization
An ecommerce campaign must be built on quality data. Accurate measurement and highly optimized product listings, data feeds, and pricing policy are essential. To manage Google Merchant properly, it’s crucial to keep this data up to date.
Campaign creation
The management of Google Shopping campaigns requires a high degree of specialization, since each click that does not result in a sale is a real loss of margin, and often translates into losses. To help optimize these results, we constantly analyze performance.
Optimization and improvement
It is essential to make an effective campaign setup.But no campaign is born optimized, and it is necessary to constantly analyze what works and what does not work to derive budgets to the most profitable products. Managing the budget properly is key to success.
Web recommendations
Our work doesn’t end with creating and optimizing campaigns, because the sale happens on the website. There’s no point driving high-quality traffic to a site that isn’t optimized to convert. That’s why we have CRO specialists and analysts.
Our Google Shopping work process
We apply the ARI System ™ to Google Shopping: we analyze catalogue, Merchant Center, feed, measurement, campaigns and profitability so each optimization has a clear business rationale.
01
Ecommerce briefing
We define objectives, priority catalogue, margins, average order value, campaign history and operational restrictions.
02
Merchant Center audit
We review account status, issues, policies, approvals, diagnostics and overall feed quality.
03
Catalogue and demand analysis
We identify products with the highest potential, relevant searches, competitors, prices and opportunities by category.
04
Measurement and conversions
We configure reliable tracking for purchases, conversion value, key events and the data required for optimization.
05
Feed optimization
We improve titles, descriptions, attributes, images, categories, custom labels and product signals.
06
Campaign structure
We design Shopping or Performance Max campaigns with segmentation, priorities and control based on profitability and goals.
07
Continuous optimization
We review terms, products, ROAS, budget, bids, exclusions and performance to scale what is profitable.
08
Reports and iteration
We deliver a monthly reading of results, learnings, detected issues and the next improvement actions.
We’re Google Shopping experts
More and more clients trust us to make their Google Shopping campaigns profitable
FAQ about our Google Shopping service
Frequently asked questions about our account management service for Shopping campaigns
We’re a Google Shopping agency that helps our clients increase product visibility and maximize sales through Google Shopping ads.
Our Google Shopping advertising service consists of creating and optimizing Google Ads campaigns on Google Shopping.
At our Google Shopping agency, we offer tailored services, and we understand that every project has different requirements. Therefore, before quoting, we like to understand the project in detail to define its scope and offer a price that is as adjusted as possible but with sufficient dedication to achieve success.
As a specialized agency, our management fee (Agency Fee) does not include campaign spend, which is paid directly to Google.
Google Shopping ads appear at the top or side, in Google’s Marketplace, in Google search results, and on Google-affiliated sites.
In addition to Google Shopping campaigns, our services include all other available campaign types: Search, Display, Discovery, remarketing, Performance Max (pmax). We manage all types of Google advertising campaigns.
Arimetrics is a consultancy specializing in PPC and web analytics, with extensive experience managing SEM projects:
- We are Google Partners: Certified and with direct support from Google. You can view our partner profile here.
- Advanced measurement: In all our projects, we apply our full analytics expertise and measure each and every relevant aspect of a website to improve and optimize it.
- Proprietary methodology: We guarantee periodic maintenance of all accounts thanks to our internal management systems.
- Certification: All our AdWords managers are certified and have proven experience managing campaigns.
- Data-driven decisions: We’re certified analysts, specialists in Google Analytics and Google Tag Manager, and our entire Google Shopping strategy is built on measurement.
- Conversion-focused: Our main goal is for our clients to maximize sales thanks to our strong campaign management.
As a specialized agency, we work with the world’s most important search engine. Our Google strategy is based on achieving better results for our clients through a comprehensive marketing approach.
Transparency is essential to us. That’s why the account always belongs to the client, who will have access at all times.
Yes, we provide a personalized, complete, and easy-to-understand monthly report, which analyzes not only the main metrics, but also advanced metrics and the account’s evolution to achieve better results.
In Arimetrics we boast of having an important portfolio of safisfechos clients and we operate by default without commitment of permanence and with 15 days of notice, unless the client expressly requests a guaranteed support contract for a certain period. We want satisfied clients, not hostages.
The advantage of Google Ads is that results come sooner than with other strategies like SEO, so you don’t have to wait many months to see whether it works. Our goal is to achieve conversions as quickly as possible to feed Google’s algorithm and drive continuous improvement in the account.
We work with Google AdWords and all the tools needed to optimize Google campaigns effectively. Our main goal is to help you get the best results from Google Shopping through Google campaign optimization.
Benefits of Google Shopping
- Alcance global: Google es el buscador con mayor volumen de tráfico, por lo que llega a más personas.
- Visibilidad: Permite mostrar de una forma visual todo el catálogo de productos, una parte de ellos de forma gratuita.
- Oportunidad: Permite mostrar los productos de la tienda online a unos costes inferiores a las campañas de búsqueda.
- Branding: Proporciona notoriedad de marca aunque no se registren clics en los anuncios.
- Remarketing: Permite mostrar a los usuarios los productos sobre los que han mostrado interés.
"Ecommerce is not the icing on the cake, it is the new cake"
Jean Paul Ago
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CONTACT US
Do you need an expert Google Shopping agency?
Our Google Shopping services are personalized and adapted to each project. Get in touch and we’ll review your case in detail.
