In our blog we share knowledge for all those with interests in the fields of Digital Analytics, Digital Marketing and tips for selling in the main marketplaces such as Amazon and Aliexpress.
Although GA4 has been with us for some time, there are not many who have yet decided to take the step of migrating their data from Universal Analytics to Google’s
The Seasonal Moments, that term with which we encompass all the celebrations that businesses take advantage of to sell more. Valentine’s Day, Halloween, Black Friday, Cyber Monday, Christmas, Three Kings
The Amazon Accelerator program allows manufacturers to launch their brands and products exclusively on Amazon. This provides a great help to such sellers because they become an Amazon Private Brandsprovider.
Amazon’s new brand referral bonus program provides a benefit to accounts registered with Brand Registry. This bonus will apply to future referral fees on relevant purchases. To get that economic
Amazon Launchpad is the new Marketplace program that the North American company has created to help startups of innovative brands and products. In this way, in addition to helping these entrepreneurs increase
Instagram is one of the social platforms par excellence, being the spearhead of the sector since 2018. More and more people use it for different purposes. It can be found
From the well-known “image washing” two marketing techniques or strategies are born, Green Washing and Social Washing. These strategies seek to sell a socially accepted idea of your company or
With more than 17.5 million daily users, Twitch is the streaming platform that can be a great opportunity for your marketing campaigns. Forecasts say that the audience on Twitch will
Amazon has a new program to recognize those products that make improvements in any aspect of sustainability. This is the Climate Pledge Friendly certificate. This certificate is awarded to products
