Social Media
What are the most used social networks currently
It is very common to ask which are the social networks most used by users: “Which platform is the best option to show my products or services?”
5 October 2022
In our blog we share knowledge for all those with interests in the fields of Digital Analytics, Digital Marketing and tips for selling in the main marketplaces such as Amazon and Aliexpress.
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Social Media
Social networks: the importance of defining your purpose
It is increasingly common to find active brands on platforms such as Instagram or TikTok; However, far from what many people imagine, the presence in social networks does not always
9 September 2022
Web Analytics
Comparison: Matomo vs. Google Analytics 4. Which is better?
A few years ago we made an entry comparing Piwik (now renamed Matomo) with Google Analytics. It is now in 2022 when it makes even more sense to compare Matomo
10 August 2022
Social Media
LinkedIn: boost your brand strategy
That LinkedIn is the business network par excellence is unquestionable. However, despite its clear orientation to the work environment, many companies still question the true usefulness of having a presence
2 August 2022
Marketplaces
The importance of your performance ratios on Amazon
The sale of products on Amazon provides interesting advantages over full commerce, but it also means facing a high degree of demand from the leading global Marketplace. Failing to meet
26 July 2022
Social Media
How to maximize the content focus of your reels
That social networks are in continuous evolution is a fact as evident as the constant need for brands to adapt to new trends. It is clear that the TikTok phenomenon
1 July 2022
Google Ads
Errors to avoid in Google Ads campaigns
SEM, like any other discipline within digital marketing, demands remarkable specialization. It is important to master Google Ads, both at the management and implementation level through Google Tag Manager. If
10 June 2022
Facebook Ads
Avoid problems when promoting sweepstakes in Facebook Ads
Table of Contents Thinking about organizing a raffle on Facebook? Few publications arouse the interest of users as much as those that promise something free. Coming across posts from brands
31 May 2022
Digital Strategy
How to design a good briefing
Although more and more brands understand the importance of a good briefing, there are still businesses that overlook the importance of this document. This is one of the main reasons
3 May 2022
