Seasonal Moments

Seasonal Moments. How to carry out a promotional campaign

The Seasonal Moments, that term with which we encompass all the celebrations that businesses take advantage of to sell more. Valentine’s Day, Halloween, Black Friday, Cyber Monday, Christmas, Three Kings Day and, later, the sales, which have almost become just one more party. With the end of November come the most important celebrations for business and, with them, promotions. The …

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Amazon Accelerator

Amazon Accelerator: How to Become an Official Amazon Provider

The Amazon Accelerator program allows manufacturers to launch their brands and products exclusively on Amazon. This provides a great help to such sellers because they become an Amazon Private Brandsprovider. The main objective of this program is to grow brands faster, since on Amazon they can have exclusive visibility. In addition, it helps Amazon’s product catalog grow. Table of Contents …

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Amazon Brand Referral

Benefits of Using the Amazon Brand Referral Bonus Program

Amazon’s new brand referral bonus program provides a benefit to accounts registered with Brand Registry. This bonus will apply to future referral fees on relevant purchases. To get that economic bonus, the sales that are obtained must be derived from the traffic of the ads from outside Amazon to its platform. This program can mean an increase in their sales …

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Amazon Launchpad

Amazon Launchpad, Amazon’s new program for startups

Amazon Launchpad is the new Marketplace program that the North American company has created to help startups of innovative brands and products. In this way, in addition to helping these entrepreneurs increase sales on Amazon, it is intended to publicize and promote items that are intended to facilitate day to day. In turn, members of this program have access to exclusive benefits. …

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Instagram Visually Appealing

How to Create a Visually Appealing Instagram Account

Instagram is one of the social platforms par excellence, being the spearhead of the sector since 2018. More and more people use it for different purposes. It can be found from large companies and brands that use them to promote their lifestyle, to people who want to communicate something personally in a themed channel. Of course, the highest rate of …

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Green Washing - Social Washing

Are Green Washing and Social Washing good practices for your company?

From the well-known “image washing” two marketing techniques or strategies are born, Green Washing and Social Washing. These strategies seek to sell a socially accepted idea of your company or product, when the reality is different from the image they show. The purpose of these two practices is not to add value to the brand but to grow in sales. …

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Advertise Brand on Twitch

How to advertise your brand on Twitch

With more than 17.5 million daily users, Twitch is the streaming platform that can be a great opportunity for your marketing campaigns. Forecasts say that the audience on Twitch will grow by more than 5.9% in 2021 and this will become the year of its settlement. Although the origin of the transmissions are video games, the growth of the platform …

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Climate Pledge Friendly

What is Amazon’s Climate Pledge Friendly certificate and how it helps with sustainability

Amazon has a new program to recognize those products that make improvements in any aspect of sustainability. This is the Climate Pledge Friendly certificate. This certificate is awarded to products that meet a number of requirements within various sustainability criteria within a wide range of external certifications that Amazon has partnered with. The Marketplace platform has in turn created its …

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