Seasonal Moments. How to carry out a promotional campaign

By Celia Pérez / 30 November 2021 30 November 2021 / Facebook Ads, Marketing Digital, Social Media

The Seasonal Moments, that term with which we encompass all the celebrations that businesses take advantage of to sell more. Valentine’s Day, Halloween, Black Friday, Cyber Monday, Christmas, Three Kings Day and, later, the sales, which have almost become just one more party. With the end of November come the most important celebrations for business and, with them, promotions. The …

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Amazon Accelerator: How to Become an Official Amazon Provider

By Rocío Bermúdez / 20 October 2021 7 December 2021 / Marketplaces

The Amazon Accelerator program allows manufacturers to launch their brands and products exclusively on Amazon. This provides a great help to such sellers because they become an Amazon Private Brandsprovider. The main objective of this program is to grow brands faster, since on Amazon they can have exclusive visibility. In addition, it helps Amazon’s product catalog grow. Table of Contents …

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Benefits of Using the Amazon Brand Referral Bonus Program

By Rocío Bermúdez / 11 August 2021 7 December 2021 / Marketplaces

Amazon’s new brand referral bonus program provides a benefit to accounts registered with Brand Registry. This bonus will apply to future referral fees on relevant purchases. To get that economic bonus, the sales that are obtained must be derived from the traffic of the ads from outside Amazon to its platform. This program can mean an increase in their sales …

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Amazon Launchpad, Amazon’s new program for startups

By Rocío Bermúdez / 7 June 2021 7 December 2021 / Marketplaces

Amazon Launchpad is the new Marketplace program that the North American company has created to help startups of innovative brands and products. In this way, in addition to helping these entrepreneurs increase sales on Amazon, it is intended to publicize and promote items that are intended to facilitate day to day. In turn, members of this program have access to exclusive benefits. …

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How to Create a Visually Appealing Instagram Account

By lorena / 13 May 2021 30 November 2021 / Social Media

Instagram is one of the social platforms par excellence, being the spearhead of the sector since 2018. More and more people use it for different purposes. It can be found from large companies and brands that use them to promote their lifestyle, to people who want to communicate something personally in a themed channel. Of course, the highest rate of …

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Are Green Washing and Social Washing good practices for your company?

By Celia Pérez / 30 April 2021 7 December 2021 / Digital Strategy, Marketing Digital

From the well-known “image washing” two marketing techniques or strategies are born, Green Washing and Social Washing. These strategies seek to sell a socially accepted idea of your company or product, when the reality is different from the image they show. The purpose of these two practices is not to add value to the brand but to grow in sales. …

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What is Amazon’s Climate Pledge Friendly certificate and how it helps with sustainability

By Rocío Bermúdez / 28 November 2020 7 December 2021 / Marketplaces

Amazon has a new program to recognize those products that make improvements in any aspect of sustainability. This is the Climate Pledge Friendly certificate. This certificate is awarded to products that meet a number of requirements within various sustainability criteria within a wide range of external certifications that Amazon has partnered with. The Marketplace platform has in turn created its …

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Local SEO strategies - Google My Business

Local SEO strategies in Google My Business

By Celeste Pino / 1 November 2020 7 December 2021 / SEO

Nowadays no one doubts that local SEO is very important in a Digital Marketing strategy, since it is the best way for users to find a business with a physical premises on the internet. We recently talked in this Google My Business blog about how it can improve the visibility of a local business, but we didn’t go into depth …

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