Web Analytics Agency

Digital Analytics

We help you better understand your brand through data. We perform technical implementations, analysis, insight discovery, and data visualization. We help you understand your visitors' customer journey.

CONTACT

data strategy

Web Analytics consulting service

In an environment where competition is increasing in all sectors, it is essential to know potential customers.

Digital analytics helps us understand what happens on a website or app, from how users arrived to why they did or did not make a purchase or fill out a contact form.

Our services include:

Strategy: Definition of objectives and KPIs
Tagging: Implementation and Tag Management
Analytics: Advanced metrics analysis
Reporting: Custom dashboards and scorecards

Data to achieve results

More and more clients trust us with the measurement strategy for their digital assets

I want better data

Digital Analytics to improve your business

Digital analytics and the measurement of everything that happens in the online environment is a fundamental element for advancing customer knowledge and improving the company's sales processes. You may consider your website traffic sufficient for your business, but the weak point surely comes from a lack of interaction or low visitor conversion.

In many cases, the information that can be obtained from the web is ignored or underutilized. It's not enough to count visits: it's necessary to understand why users behave in a certain way on the web and how we can get them to perform the actions we want them to (fill out contact forms, download documents, buy a product...).

All this can be achieved by auditing data quality, making improvements in measurement, and thoroughly analyzing everything that happens on the web or app.

We analyze the general business objectives
We identify online channel objectives and align them with company objectives.
We define key performance indicators (KPIs) and create an analysis framework.
We audit the site and propose the most suitable web analytics tools for each project: Google Analytics, Matomo…

We implement and configure advanced measurement solutions.
We use Tag Management tools to streamline the implementation process.
We tag all events and interactions relevant for analysis.

We analyze the collected data: campaigns, traffic sources, objectives…
We automate data collection by integrating all data sources.
We perform multichannel analysis and define attribution models.
We create dashboards and data visualizations with Business Intelligence tools

Based on the data obtained, we formulate recommendations for optimizing the company’s online marketing strategy.
We develop an action plan with which a new optimization cycle begins.

Managed Analytics projects

Our sector experience: guaranteed analytical precision

We transform your company’s data volume into profitable business decisions. Customized solutions for analytics implementation, auditing, and data visualization so you measure what really matters.

Analytics for fashion retail and digitally native brands

In fashion and trends e-commerce, poorly measured data leads to wrong decisions. We design robust measurement plans and perform advanced implementations via Google Tag Manager to ensure clean and accurate data collection. Our experience includes comprehensive event configuration and traceability optimization for digitally native brands and leaders in fashion retail such as The Hoff and Pompeii.

Analytical rigor for public institutions

Measuring large volumes of traffic at the institutional level demands the highest standards of precision, rigor, and security in data capture. We develop analytical strategies and customized dashboards that enable understanding user behavior with complete transparency. Organizations with the highest demands trust our analytical accuracy, including national and international entities such as the Instituto Cervantes and the General Council of Spanish Lawyers.

Data strategy for B2B, media, and multinationals

Multinational corporate environments, media portals, and B2B models require exhaustive analytical audits and robust tag structures. We align the data collection strategy with business objectives in high-demand ecosystems for leading clients such as cybersecurity firm ESET, leading financial portals like Finnect, and corporations such as Manpower, Goldcar, and Televisa.

Agile Analytics for Startups and SaaS ecosystems

The startup and SaaS ecosystem requires fast, scalable measurement highly focused on conversion and lead generation. We implement agile Tag Management architectures that allow growth teams to accurately measure their KPIs without technical friction. We bring clarity to data for innovative startups, digital platforms, and SaaS projects in growth phase such as Find that Lead, Legal Pigeon, Upshelf, Europe Language Jobs, and A-Champs.

Advanced Tracking for ticketing, large productions, and high traffic

Ticketing platforms and the entertainment sector require a Google Tag Manager configuration capable of supporting thousands of daily interactions and heavy traffic spikes (such as box office openings) without losing data quality. We provide reliability in implementation and behavior analysis for ticketing platforms like Ticketsnet, as well as large-scale shows and major productions such as Circlassica, Rock Circus, Viva el Circo, and the Circo de los Horrores.