digital analytics

Web Analytics Agency

We help you better understand your brand through data. We perform technical implementations, analysis, search for insights and data visualization. We help you understand your visitors' customer journey.

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data strategy

Web Analytics consulting service

In an environment where there is more and more competition in all sectors, it is essential to know potential customers.

Digital analytics helps us understand what happens on a website or app, from how they arrived to knowing why or why they didn’t buy or fill out a contact form.

Our services include:

Strategy: Definition of objectives and KPIs
Tagged: Implementation and Tag Management
Analytics: Advanced Metrics Analysis
Report: Custom dashboards and dashboards

Data to achieve results

More and more clients trust us with the measurement strategy for their digital assets

I want better data

Digital Analytics to improve your business

Digital analytics and the measurement of everything that happens in the online environment is a fundamental element to advance in customer knowledge and the improvement of the company's sales processes. You may consider that your website traffic is enough for your business, but the weak point surely comes from the lack of interaction or low conversion of visitors.

In many cases, the information that can be obtained from the web is ignored, or underused. Counting visits is not enough: you need to understand why users behave a certain way on the web and how we can get them to perform the actions we want them to take (fill out contact forms, download documents, purchase a product...).

All this can be achieved by auditing the quality of the data, making improvements in the measurement and analyzing in depth everything that happens on the web or app.

Planning

We analyze the general objectives of the business
We identify the objectives of the online channel and align them with the objectives of the company.
We define key performance indicators (KPIs) and create an analysis framework.
We audit the site and propose the most appropriate web analytics tools for each project: Google Analytics, Matomo…

Implementation

We implement and configure advanced measurement solutions.
We use Tag Management tools to streamline the implementation process.
We tag all events and interactions relevant to the analysis.

Analysis and reporting

We analyze the data collected: campaigns, traffic sources, objectives…
We automate data collection by integrating all data sources.
We perform a multichannel analysis and definition of attribution models.
We create dashboards and data visualizations with Business Intelligence tools

Recommendations and action plan

Based on the data obtained, we formulate recommendations for the optimization of the company’s online marketing strategy.
We elaborate an action plan with which a new optimization cycle begins.

Our experience by sector: guaranteed analytical precision

We transform your company’s data volume into profitable business decisions. Customized solutions for analytics implementation, auditing and data visualization so you measure what really matters.

Analytics for fashion retail and digitally native brands

In fashion and trends e-commerce, poorly measured data means wrong decisions. We design robust measurement plans and perform advanced implementations via Google Tag Manager to ensure clean and accurate data collection. Our experience includes comprehensive event configuration and traceability optimization for digitally native brands and fashion retail leaders like The Hoff and Pompeii.

Analytical rigor for public institutions

Measuring large volumes of traffic at the institutional level demands the highest standards of precision, rigor and security in data capture. We develop analytical strategies and customized dashboards that enable understanding user behavior with complete transparency. Organizations with the highest demands trust our analytical accuracy, including national and international entities such as Instituto Cervantes and the General Council of Spanish Lawyers.

Data strategy for B2B, media and multinationals

Multinational corporate environments, media portals and B2B models require exhaustive analytical audits and tag structures that don’t fail. We align data collection strategy with business objectives in high-demand ecosystems for leading clients such as cybersecurity firm ESET, leading financial portals like Finnect, and corporations like Manpower, Goldcar and Televisa.

Agile Analytics for Startups and SaaS ecosystems

The startup and SaaS ecosystem requires fast, scalable measurement highly focused on conversion and lead generation. We implement agile Tag Management architectures that allow growth teams to measure their KPIs accurately without technical friction. We bring clarity to data for innovative startups, digital platforms and SaaS projects in growth phase such as Find that Lead, Legal Pigeon, Upshelf, Europe Language Jobs and A-Champs.

Advanced Tracking for ticketing, large productions and high traffic

Ticketing platforms and the entertainment sector require a Google Tag Manager configuration capable of supporting thousands of daily interactions and heavy traffic spikes (such as box office openings) without losing data quality. We provide reliability in implementation and behavior analysis for ticketing platforms like Ticketsnet, as well as large-scale shows and major productions such as Circlassica, Rock Circus, Viva el Circo and Circo de los Horrores.