Periscope is a live video mobile app (available for Android and iOS) that allows users to wirelessly stream what’s happening around them for everyone who wants to watch. It is owned by Twitter and was developed in February 2014 by Kayvon Beykpour and Joe Bernstein. It was released a year later.
Although there are currently other tools on social networks to publish streaming video, such as Facebook Live or Instagram Live, its use became quite widespread and was even common in the media.
How Periscope works
To start using Periscope, simply download the application and validate yourself with the Twitter account. It works much like the micro blogging social network. Once registered, it shows the Twitter contacts that this tool also uses and allows you to follow others to create our network of contacts.
Hearts and notifications are two key factors in the emissions of this tool. The former work in a very similar way to the ‘likes’ of other social networks, such as Instagram. The difference is that Periscope ‘presenters’ can receive more than one heart from the same viewer in a single video.
Periscope can be a very valuable tool to attract a target audience through images, but to achieve this you have to work on quality videos, planned in advance and that convey a sense of naturalness at the same time.
There are three important functions that this application allows:
- Periscope Producer. It is a new option that allows you to record with professional cameras and devices other than smartphones. In this way, and through software such as OBS estudio, you can make careful videos, with effects and texts included.
- Superfans. They are the users who most interact with the presenters giving hearts, sharing, commenting, etc. Each presenter can have a maximum of ten superfans.
- VIP Program. It is a program that rewards presenters who frequently broadcast good videos. There are three categories (gold, silver and bronze) and belonging to each of them grants a series of benefits.