In Digital Marketing, caching is the process of saving data temporarily so that a certain site, browser, or application does not need to be downloaded every time you log in.
There are several ways in which data can be cached, but it is usually up to the website owner to set what is known as a ‘header’ on the data, i.e. to “warn” the user’s computer what can be cached and for how long. The website owner sets the caching instructions and tells your browser what to download.
Benefits of Caching
Caching is useful because it helps make applications faster and more efficient, because data is stored as locally as possible. Thus, the data loads faster because it accesses the data in a faster way from a local folder. For example, images or videos from a website are downloaded much faster thanks to cached memory.
How to clear the cache
Clearing the cache will delete stored data, login data, and more information. Depending on the type of browser or device being used, the cache deletion will be different. Let’s look at some examples.
- Clear cache in Google Chrome: Click the three vertical dots in the upper-right corner of the address bar. Once there, the settings menu will open and in “more tools” you have the option to “clear browsing data”. Click the checkboxes for cookies and other data from sites and add-ons, as well as images and cache files.
- Clear cache in Safari:
Under “history” you will find the option to “clear history”. A drop-down menu appears that allows you to delete all last minute data and all history.
- Clear cache in Firefox: On the menu button, select “history” and then “clear recent history”.