Definition:

The
Damping factor
has a double meaning. One of its meanings refers to the way to measure the sound quality of an audio amplifier and, the other, to the loss of link juice or authority of a website in front of the page rank.

What is Damping Factor?

The Damping Factor is a very relevant term in the marketing sector, specifically in the field of SEO. It is the loss of link juice produced when, from one website, it is linked to another.

This concept is very closely linked to link building strategies. These techniques are an important resource, as they help to position better; however, in the event that there are more intermediaries, the positive impact will be less.

By way of summary: the Damping Factor is the loss of traffic caused by creating connection between links of different pages of low quality. It is practical when calculating the difference in the reception of backlinks to a website and also allows to generate certain positioning strategies.

What is damping factor for?

Currently, the authority of domains on the internet is vital to grow in SEO and climb positions in the SERPs. The Damping Factor this method helps to know which links are most beneficial. It is a way to quantify the loss of authority or link juice. In this way, the lower the link juice, the less authority of the page with respect to web positioning.

This mechanism allows to determine which are the most convenient backlinks for the strategies and which are not. Accumulating high-quality URLs favors the link juice and, at the same time, improves the level of authority, so you will be able to stand out in searches. Based on this knowledge, specialists can work on a strategy and establish new plans in obtaining links.

How is the Damping Factor calculated?

In a study from Stanford University, a series of documents were included to the web with the aim of measuring the relevance of the links or citations included, taking into account the approximation or level of the same to determine its importance or quality.

With this it was possible to observe that the Page Rank did not count the pages linked in the same way, but calculated them differently according to their level. It also took into account the number of links contained in that page.

In this sense, the damping factor is between 0 and 1. It is measured as follows:

PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))

PR(A) is the ranking of the page to be evaluated.

d is the damping factor.

Tn is the quality of the link cited.

C is the number of links in total on that page.