Definition:
Online advertising consists of the placement of persuasive advertisements and messages in time or space acquired in any of the media by commercial enterprises, non-profit organizations, government agencies and individuals seeking to inform and / or persuade members of a particular target market or public about their products, services, organizations or ideas.
This type of advertising has undergone constant evolution since the appearance of the Internet, and is a fundamental medium in what is called online marketing. Within it we find ads in search engines, ads in Display networks, ads in Social Networks …
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Online Advertising Media
Some of the most used media in advertising are:
- Social Networks: Most of them have targeted advertising systems aimed at their users: Facebook Ads,Twitter Ads, LinkedIn Ads…
- Search engines: Both Bing, Yahoo and Google have their own advertising systems, offering ads both in their search results (search network advertising), and in their network of partner sites(display advertising).
- Email Marketing: sending communications via email to users of certain lists.
Online Advertising Targeting
The results of any advertising campaign are directly conditioned by the quality of the segmentation. It is not enough to send a message to a target audience, but to impact them at the moment in which there is already the will to contract the product or service that the seller offers and the user demands.
Frequently asked questions about Online Advertising
What is Online Advertising?
Definition: Online advertising consists of the placement of persuasive advertisements and messages in time or space acquired in any of the media by commercial enterprises, non-profit organizations, government agencies and individuals seeking to inform and / or persuade members of a particular target market or public about their products, services, organizations or ideas. This type of advertising has undergone constan In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.
What is Online Advertising used for in digital marketing?
It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.
How is Online Advertising related to a digital strategy?
It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.
What should be considered when working with Online Advertising?
It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.