Definition:
The Google Ad Grants program offers, on a non-profit basis, the ability to advertise in Google Ads, at no cost to a non-profit organization. This program offers qualified organizations $10,000 a month in Google Ads to be used to promote their missions and initiatives in Google.com. In order to qualify for this program, companies must go through the application process and, in order to maintain the grant, they must follow the details of the program.
Requirements to participate in the Google Grants program
To be eligible for Google Grants, an organization must:
- Maintain the current status of a charitable and functioning company.
- Recognize and accept the mandatory Google Grants certificates regarding how to receive and use the donations obtained from the grant.
- Have a website that is up and running and provides adequate details about your nonprofit.
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