Definition:
Youtube Analytics is the tool for analysing user activity and the performance of Youtube videos. Implemented in 2011 to replace Youtube Insights, it is a very complete platform, with multiple functionalities and that is receiving important updates frequently, the last being the most important in 2018.
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Why use Youtube Analytics
It is important not to ignore the multiple utilities offered by Youtube Analytics. It is long the most complete analysis tool of this platform and essential if we want to improve the performance of our channel. Thanks to Youtube Analytics we can know how our audience is segmented and in this way design videos more to their measure, see which of your content is being positioned, find out the sources of traffic and better organize your channel.
What Youtube Analytics offers
The latest update to Youtube Analytics has greatly changed the way information is presented. Currently, we have 4 tabs each of which presents a specific type of data:
- Overview:In this section we can see a general summary about the most important things that affect our account. Here are the graphs of views (minutes and total views), the evolution of the number of subscribers, your main videos in the period you determine, and information about the most recent activity.
- Reach viewers:Here we can get all kinds of information about how viewers reach your channel. This tab includes the number of impressions and click-through rate, number of views and unique viewers, the traffic sources from which viewers reach your videos, both internal and external, and the keywords that users enter to search for you.
- Viewer interest:This tab contains everything about how viewers behave once within your channel, including average viewing time, which tabs click at the end of your videos, and clicks on cards you’ve added.
- Grow your audience:The latest set of data offered by Analytics is intended to increase the number of followers of your videos. Basically this is where we find broken down the segmented profile of our users by sex, age, geographical area, etc …
YouTube Studio Analytics
Currently, YouTube channel analytics are mainly accessed through YouTube Studio, in the Analytics section. The term YouTube Analytics is still understandable, but the current interface is integrated into YouTube Studio and organizes performance, audience, content, revenue and retention metrics for creators and brands.
For advanced or automated analysis, the YouTube Analytics API can also be used when recurring reports or external dashboards are needed.
Frequently asked questions about Youtube Analytics
What does Youtube Analytics mean in digital marketing?
Youtube Analytics refers to the concept described in this glossary entry: Definition: Youtube Analytics is the tool for analysing user activity and the performance of Youtube videos. Implemented in 2011 to replace Youtube Insights, it is a very complete platform, with multiple functionalities and that is receiving important updates frequently, the last being the most important in 2018. It gives teams a shared vocabulary for analysing digital projects.
When should teams pay attention to Youtube Analytics?
Teams should review Youtube Analytics when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.
How is Youtube Analytics used in a digital strategy?
Youtube Analytics is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.
What is a common mistake when interpreting Youtube Analytics?
A common mistake is using Youtube Analytics too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.