Definition:
Google Analytics 360 suite is a digital analytics package of 6 products that contains four new ones and two that have been renamed. These products are company-oriented.
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Google Analytics 360 components
The suite contains:
Google Optimize 360
This beta product performs testing, A/B testing, on websites and gives the option to customize it to help marketers deliver a better user experience. It’s the same principle as content experiments, but making testing a separate product. Its configuration is very simple and its use is not complicated.
Google Attribution 360
Formerly known as Adometry,this product has been rebuilt from the ground up, to help advertisers understand all the marketing investments they’ve made, both online and offline, by employing multi-channel attribution techniques and marketing mix modeling.
Google Audience Center 360
Also in beta, it is a data management platform(DMP)to help understand customers and find new users across different channels, devices and campaigns. This app offers native integration with Google and DoubleClick,as well as being open to third-party data providers and DSPs.
Google Data Studio 360
With the beta version of this program, data analysis and product visualization is offered that integrates information from all the products in the suite and from other data sources, making reports and dashboards rich and interactive. It also integrates real-time built-in collaboration and sharing based on Google Docstechnology.
Google Analytics 360
Without any change in its features, this is google analytics premium renamed.
Google Tag Manager 360
Like the previous one, this is the Google Tag Manager for Premium,without any substantial changes, although it has been improved by simplifying the way of collecting information from the site to improve the accuracy of the data and make workflows easier.
Google Analytics 360 and Google Marketing Platform
The name Google Analytics 360 Suite belongs to an earlier stage of Google’s marketing ecosystem. In 2026 it should be understood within Google Marketing Platform and the GA4 360 environment. Some historically listed components have changed or disappeared: Universal Analytics 360 stopped processing data in 2024 and Google Optimize 360 was discontinued in 2023.
For current planning, it is more accurate to refer to Google Analytics 4 360, Campaign Manager 360, Display & Video 360, Search Ads 360, Looker Studio and the active products within Google Marketing Platform.
Frequently asked questions about Google Analytics 360 Suite
What does Google Analytics 360 Suite mean in digital marketing?
Google Analytics 360 Suite refers to the concept described in this glossary entry: Definition: Google Analytics 360 suite is a digital analytics package of 6 products that contains four new ones and two that have been renamed. Google Analytics 360 components The suite contains: Google Optimize 360 This beta product performs testing, A/B testing, on websites and gives the option to customize it to help marketers deliver a better user experience. It gives teams a shared vocabulary for analysing digital projects.
When should teams pay attention to Google Analytics 360 Suite?
Teams should review Google Analytics 360 Suite when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.
How is Google Analytics 360 Suite used in a digital strategy?
Google Analytics 360 Suite is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.
What is a common mistake when interpreting Google Analytics 360 Suite?
A common mistake is using Google Analytics 360 Suite too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.