Definition:
Google Analytics 360 suite is a digital analytics package of 6 products that contains four new ones and two that have been renamed. These products are company-oriented.
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Google Analytics 360 components
The suite contains:
Google Optimize 360
This beta product performs testing, A/B testing, on websites and gives the option to customize it to help marketers deliver a better user experience. It’s the same principle as content experiments, but making testing a separate product. Its configuration is very simple and its use is not complicated.
Google Attribution 360
Formerly known as Adometry,this product has been rebuilt from the ground up, to help advertisers understand all the marketing investments they’ve made, both online and offline, by employing multi-channel attribution techniques and marketing mix modeling.
Google Audience Center 360
Also in beta, it is a data management platform(DMP)to help understand customers and find new users across different channels, devices and campaigns. This app offers native integration with Google and DoubleClick,as well as being open to third-party data providers and DSPs.
Google Data Studio 360
With the beta version of this program, data analysis and product visualization is offered that integrates information from all the products in the suite and from other data sources, making reports and dashboards rich and interactive. It also integrates real-time built-in collaboration and sharing based on Google Docstechnology.
Google Analytics 360
Without any change in its features, this is google analytics premium renamed.
Google Tag Manager 360
Like the previous one, this is the Google Tag Manager for Premium,without any substantial changes, although it has been improved by simplifying the way of collecting information from the site to improve the accuracy of the data and make workflows easier.
Google Analytics 360 and Google Marketing Platform
The name Google Analytics 360 Suite belongs to an earlier stage of Google’s marketing ecosystem. In 2026 it should be understood within Google Marketing Platform and the GA4 360 environment. Some historically listed components have changed or disappeared: Universal Analytics 360 stopped processing data in 2024 and Google Optimize 360 was discontinued in 2023.
For current planning, it is more accurate to refer to Google Analytics 4 360, Campaign Manager 360, Display & Video 360, Search Ads 360, Looker Studio and the active products within Google Marketing Platform.
Frequently asked questions about Google Analytics 360 Suite
What is Google Analytics 360 Suite?
Definition: Google Analytics 360 suite is a digital analytics package of 6 products that contains four new ones and two that have been renamed. Google Analytics 360 components The suite contains: Google Optimize 360 This beta product performs testing, A/B testing, on websites and gives the option to customize it to help marketers deliver a better user experience. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.
What is Google Analytics 360 Suite used for in digital marketing?
It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.
How is Google Analytics 360 Suite related to a digital strategy?
It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.
What should be considered when working with Google Analytics 360 Suite?
It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.