Definition:
Miravia is a Marketplace launched by the Chinese company Alibaba. On this e-commerce platform it is possible to find brands from sectors as diverse as fashion, beauty, home and entertainment. According to Miravia’s own website, this new ecommerce is designed as a space where users can develop a “lifestyle in a fun and simple way.” It is possible to access the store both from the web and from the App, available for ios and Android.
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What Miravia offers
Miravia’s product catalog is very extensive. In it, users can buy textiles, cosmetic products, electronic components… Its main categories are:
- Fashion, footwear and accessories. It includes proposals for both women and men.
- Beauty and health. There is a wide selection of makeup, fragrance, hair and body care brands…
- Home and garden. A very diverse space that collects kitchen utensils, furniture, tools, DIY items …
- Leisure and free time. In this section it is possible to find, among other products, equipment to practice some type of sport, materials for crafts and products designed for travel.
- Supermarket. It is a tab reserved for the products of this type commercial establishments: food, pet items, cleaning and laundry …
- Toys and children. A category reserved for both leisure proposals and fashion and footwear.
- Electronics. Mobile phones, tablets, computers, televisions or printers are some of the many products that this category groups.
What sets Miravia apart from any other Marketplace
Unlike other e-commerce platforms, Miravia’s product offering is especially focused on mid-range and high-end items. Although it seeks to guarantee a good price, this virtual store prioritizes the quality and signatures of its catalog, so users will find discounts from well-known brands such as Ray-Ban, GAP, L’Oréal, Foreo, United Colors of Benetton, Adidas, Nike, Lotus …
Reasons to buy in Miravia
To ensure an optimal experience for consumers, Miravia offers interesting discounts (such as a welcome coupon with a 30% discount on the first order in the store), Free shipping when exceeding € 10 purchase and daily flash offers that can reach up to 60% discount on certain products.
In order to offer added value, the platform also offers exclusive content from fashion influencers and launches different promotions with brands only available on the Miravia website and app.
Frequently asked questions about Miravia
What is Miravia?
Definition: Miravia is a Marketplace launched by the Chinese company Alibaba. On this e-commerce platform it is possible to find brands from sectors as diverse as fashion, beauty, home and entertainment. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.
What is Miravia used for in digital marketing?
It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.
How is Miravia related to a digital strategy?
It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.
What should be considered when working with Miravia?
It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.