Definition:
Miravia is a Marketplace launched by the Chinese company Alibaba. On this e-commerce platform it is possible to find brands from sectors as diverse as fashion, beauty, home and entertainment. According to Miravia’s own website, this new ecommerce is designed as a space where users can develop a “lifestyle in a fun and simple way.” It is possible to access the store both from the web and from the App, available for ios and Android.
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What Miravia offers
Miravia’s product catalog is very extensive. In it, users can buy textiles, cosmetic products, electronic components… Its main categories are:
- Fashion, footwear and accessories. It includes proposals for both women and men.
- Beauty and health. There is a wide selection of makeup, fragrance, hair and body care brands…
- Home and garden. A very diverse space that collects kitchen utensils, furniture, tools, DIY items …
- Leisure and free time. In this section it is possible to find, among other products, equipment to practice some type of sport, materials for crafts and products designed for travel.
- Supermarket. It is a tab reserved for the products of this type commercial establishments: food, pet items, cleaning and laundry …
- Toys and children. A category reserved for both leisure proposals and fashion and footwear.
- Electronics. Mobile phones, tablets, computers, televisions or printers are some of the many products that this category groups.
What sets Miravia apart from any other Marketplace
Unlike other e-commerce platforms, Miravia’s product offering is especially focused on mid-range and high-end items. Although it seeks to guarantee a good price, this virtual store prioritizes the quality and signatures of its catalog, so users will find discounts from well-known brands such as Ray-Ban, GAP, L’Oréal, Foreo, United Colors of Benetton, Adidas, Nike, Lotus …
Reasons to buy in Miravia
To ensure an optimal experience for consumers, Miravia offers interesting discounts (such as a welcome coupon with a 30% discount on the first order in the store), Free shipping when exceeding € 10 purchase and daily flash offers that can reach up to 60% discount on certain products.
In order to offer added value, the platform also offers exclusive content from fashion influencers and launches different promotions with brands only available on the Miravia website and app.
Frequently asked questions about Miravia
What does Miravia mean in digital marketing?
Miravia refers to the concept described in this glossary entry: Definition: Miravia is a Marketplace launched by the Chinese company Alibaba. According to Miravia's own website, this new ecommerce is designed as a space where users can develop a "lifestyle in a fun and simple way." It is possible to access the store both from the web and from the App, available for ios and Android . It gives teams a shared vocabulary for analysing digital projects.
When should teams pay attention to Miravia?
Teams should review Miravia when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.
How is Miravia used in a digital strategy?
Miravia is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.
What is a common mistake when interpreting Miravia?
A common mistake is using Miravia too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.