What is Amazon’s Choice

Amazon's Choice


Amazon’s Choice is a label that provides Amazon to highly rated products well because it is listed among the best-selling items in the search category performed, has very good opinions from buyers, has a competitive price, punctual deliveries and a low returns ratio. In this way, Amazon prioritizes the products it considers most relevant with the aim of improving the customer experience.

How Amazon Chooses Products for Amazon’s Choice

This program was initially launched to simplify voice searches on Alexa devices. So they could recommend this type of products ensuring their quality and price while having shipping a single day. Also, as a seller, keeping your products within this rating helps improve sales on Amazon.

Factors Affecting Amazon’s Choice

Here are some of the reasons why Amazon includes some items with the Amazon’s Choicelabel:

  • The average customer rating. It is an important factor since this makes you more likely to be in this classification. In addition, it is always a fundamental value within the sale of products.
  • Low return rate. If a product has a lower return rate than other similar products, you will be eligible for this label. That an item has few returns from customers is always favorable for sale.
  • That it is recorded within the Prime sales. This indicates that it can be delivered immediately for free.

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