Guerrilla marketing can be defined as an advertising method through which unusual and low-budget strategies are used with the aim of reaching as many people as possible.
This is achieved thanks to the use of unconventional, creative and very viralizable elements which produce a rapid diffusion of them and generate a high number of impacts.
Guerrilla marketing is based on carrying out actions that have not been done before and therefore highlights the originality against the budget of large marketing campaigns.
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Advantages of guerrilla marketing
Highlight the following advantages of guerrilla marketing:
- It does not require large budgets:on the contrary, guerrilla marketing is not based on disbursing large amounts of money but advocates reducing the budget to the minimum possible and taking advantage of other resources such as creativity.
- Early obtaining of results:being a type of marketing based on virality, its results can be seen in the short and medium term.
- Very profitable:reduced investment with great results.
- It improves the image of the brand:and it is that this type of campaigns, fun and original, are very well received among the public and also contributes to increase engagement.
- Viralizable:this implies that our actions and contents will expand rapidly, ensuring a large number of impacts in a short period of time.
Examples of guerrilla marketing
Over the last few years we have numerous examples of guerrilla marketing strategies that have been resoundingly successful:
- Colgate:The popular toothpaste brand allied with a well-known brand of ice cream, replacing the sticks of the same with others shaped like a toothbrush, thus reminding consumers of the importance of brushing their teeth after ingesting sweets.
- Tipex:the American brand devised a great ambient marketing strategy (transform public places) and placed giant tipex boats next to zebra crossings, simulating that the stripes of them were produced by the strokes of a tipex.
- Miele:The appliance company transformed the entrance of road tunnels to simulate entry into a giant vacuum cleaner.
- Kit-Kat: another well-known example of ambient marketing in which the chocolate brand transformed banks into giant kit-kat tablets, taking advantage of the shape of them.