The buzz marketing is a viral marketing technique that focuses on maximizing the word-of-mouth potential of a particular campaign or product, whether through conversations between consumers’ family and friends or larger-scale discussions on social media platforms. By getting consumers talking about their products and services, companies that employ buzz hope to grow their brand awareness through traffic growth and increase online sales and profits.
Another term to refer to buzz marketing is astroturfing.
Buzz Marketing Examples
An example of buzz marketing would be if a company decides to promote a product through some kind of event centered around a show of some kind where consumers can try the product and are encouraged to share their experiences through a daily conversation or online.
Buzz Marketing and Influencers
Online buzz marketing is typically driven by influencers, or early users of a product, who are willing to share their thoughts on the product and proactively start conversations about it. These people have usually established an online status with many followers on social media platforms such as Facebook and Twitter and possess power and influence over their followers.