What is Affiliate Marketing

Affiliate Marketing


Affiliate marketing is the process by which you can earn a commission by promoting other people’s or companies’ products through a blog or social media.

The affiliate promotes a product they have tried and likes by writing content such as reviews or social media posts.

He earns a share of the profit each time that item is sold through a link or banner provided by the seller.

Who makes up affiliate marketing?

In the affiliate marketing system there are three parties involved. Are:

  • The merchant: Also called creator or brand that is the owner of the product.
  • The affiliate: This person has the power to influence people to buy a product. This part includes bloggers, influencers on Instagram or affiliated marketing agencies.
  • The client: It is the one who buys the product promoted by the affiliate.

Forms of remuneration

In affiliate marketing you can define different events that will entitle you to the collection of the commission.

This depends on the type of product or service that is marketed and the most common forms of remuneration are:

Payment per Sale: The affiliate takes a commission for each sale they make. These are usually high but depend largely on the conversion power of the seller.

Payment per Lead or per registration: The conversion is achieved if the user goes to the advertiser’s website and registers in a form.

Payment for Call Tracking. This modality consists of getting the client to leave their phone on the affiliate’s website requesting that they call him from the advertiser to inform him.

Pay per share. Depending on the type of action that the seller wants, this will get the commission.

Pay per click (CPC): The commission is stipulated by the number of times the user clicks on the affiliate link

Pay per thousand impressions (CPM).

Where to do affiliate marketing

There are many platforms where you can do affiliate marketing, but the best known by far is Amazon since it has a very developed program only for affiliates.

There are also some very specific niches such as Booking or E-dreams for the world of tourism or Catch it for ticket sales.

Other national and international affiliate platforms are:

  • Sharesale
  • Awin
  • Publicideas
  • Ebay
  • Clickbank
  • Rakuten Marketing


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