A Tiktoker is a content creator on the social network Tiktok, characterized by being a celebrity in it and having a large number of followers. On Tiktok, users consume videos of just 15 seconds so Tiktokers must be able to condense their content in a very small space of time.
The social network TikTok was born in China with the name of Douyin. In 2017 the developer company decided to attract users in the West and therefore absorbed the lip sync app Musical.ly and changed its name to the current TikTok.
With millions of users around the world, the most popular Tiktokers have become true influencers who generate large amounts of money and have made this social network their place of work.
Characteristics of a TikToker
To be a successful tiktoker, a series of characteristics are assumed: First of all, constancy, Tiktok is a social network where a lot of content is consumed and users will want it to be published on a daily basis. Another very important feature is creativity and originality when creating videos, while having the ability to synthesize them in a few seconds. Finally, it is a network in which music is very important so that skills such as singing, dancing or lipsyncing are also fundamental.
Tiktokers in Digital Marketing
The growing popularity of this social network has not gone unnoticed by companies, and more specifically by those responsible for Digital Marketing, who have seen in these content creators a great opportunity to promote their products. In this way, and as with other social networks such as Instagram, Vine or Youtube, brands arrange promotional agreements with Tiktokers, who advertise their products or services in exchange for economic or other benefits.