Definition:
Storytelling is a digital marketing technique to tell a story related to a brand or service to make it closer to the public. Like a story, a captivating brand story should have three acts that establish a situation, chronicle the conflict and offer a resolution. However, business stories are unique because they require a fourth element, a call to action, which is often indirect.
Storytelling is one of the most powerful ways to bring a brand to life, often considered one of the main focus components of content marketing. By giving your products and services an identity, by capturing and sharing stories, you can take the target audience on a journey they long to experience. In order for consumers to form a personal connection to the brand, company stories must be authentic, creative and inspiring. It is ideal for creating a strong customer base. Names are easy to forget, but a good story is unforgettable.
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