An editorial calendar allows you to organize everything that is related to the publications of a blog: type of post, date of publication, objectives, etc. That is, it is a way to facilitate and optimize the entire content strategy.
With the editorial calendar you can get some advantages such as: carry out a content planning, optimize your strategy,have a regularity, not waste time thinking about what the next post will be and above all, orient your contents towards the pre-established objectives. In addition, there is the possibility to create editorial templates.
Advantages of using an editorial calendar
One of the main advantages of implementing an editorial calendar is that it helps to plan in advance and in this way you can think long-term. In this way it helps to achieve the objectives set. Having this reference helps to see what content there will be in the coming days and see the evolution, in addition to being able to check if we are getting where we set out. On the other hand, it helps to organize and simplify resources. This way you can improve the workflow and avoid wasting time. It will be more organized and the work will be constant while generating more ideas.
How to develop an editorial calendar
In order to carry out an editorial calendar, it must be reviewed from time to time, according to the objectives we set. When doing it, it is important to take into account certain aspects. First we will think about the needs of the target audience of said blog. This content seeks to cover some needs of users, so we must focus on what they are.
Then the objectives and channels must be defined together with the formats in which we will make this content. There must be a well-defined strategy. Then is when you can start thinking about the information or content that is going to be published in the coming dates. Such content can be created and scheduled to be published on the chosen dates automatically. This now time and resources. Finally, you should review and update past content.