SEO (Search Engine Optimization) is the process of developing a technical plan to ensure the effective use of search engines as a marketing tool. Typically, it is made up of two elements: onpage SEO (on-site) and off-page SEO (on external sites). From a technical point of view, SEO refers to ensuring that a website can be indexed correctly by search engines including keywords, content and links.
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What is SEO?
Search engine optimization (SEO) is the process of influencing the visibility of a website or a web page in the results of a paid, free engine, often referring to these as “natural” or “organic” positioning. In general, the sooner (or score higher on the search results page), and the more often a site appears in the list of search results, the more visitors it will receive. SEO can target different types of search, including image search, local search, video search, academic search, news search, and specific vertical search engines.
How the internal SEO of a website is carried out
In the content marketing part, SEO refers to the process of searching for specific keywords with which the site should “win” in searches. From the point of view of ONPAGE SEO you must modify the website to get a good score in the algorithms used to determine the rank of search engines, or by buying the situation of individual keywords. You should also act on the architecture of the site and the links between the different articles and sections of it.
With regard to Offpage SEO, they implement link building strategies from other websites to get the search algorithms to give greater relevance to the website. Within these link building strategies, techniques such as comments on sites, registrations in thematic directories, guest posting or obtaining links from specialized media or blogs are usually used.
Optimize a website for SEO
As an internet marketing strategy, SEO considers how search engines work, what users’ searches are, actual search terms or keywords entered into search engines, and which search engines are preferred by your target audience.
Optimizing a website can involve editing its content, HTML and its associated coding, to increase the relevance of specific keywords and remove barriers in search engine indexing. Promoting a site to increase the number of baclklinks or inbound links is another SEO tactic.