Definition:
Local SEO aims to optimize for local search engines, it is a way to position a business in the place where it is. With Local SEO what we get is that any business becomes a reference in its region and attract customers who want a certain product or service.
What is local SEO and how does it work?
Local SEO aims to promote the visibility of a business based on the searches that are made according to the location. In other words, it is a variant of SEO that what it does is favor any business so that it is found by people looking for the type of products and services they offer in their area.
With local SEO, the search territory is limited through the use of the IP address (computers) and geolocation (mobile)
SEO has to go hand in hand with local SEO. It should be given greater importance to the extent that the greatest potential volume of sales occurs locally.
Why is Local SEO important?
To answer the question, the first thing we need to do is understand how Google works. Google’s fundamental goal is to constantly improve the user experience.
Users, increasingly, almost constantly use their mobile devices to make any type of query. These searches include very everyday things such as the place to shop, restaurants, buy certain products … and all this that is the closest thing to the person who seeks it.
Therefore, local searches are becoming especially important both for people who live in the same neighborhood of the company, as well as users who walk there or are visiting the city and looking for your business.
The consumer is changing. If before you did the research at home, before arriving at the site, now you do it on the spot. Hence the importance of strong local SEO.
Advantages of local SEO
The advantages of using Local SEO are the following:
- Increase visibility in the specific geographical area. It is one of the greatest benefits it presents, regardless of the profile or segmentation of users.
- Encourage action. This type of search always involves a subsequent action. That is why it is essential that the company is in the first places. For example, if a person is looking for a coffee shop, what they will be looking for is to have a coffee in the area.
- Increase local authority. The top positions always bring greater credibility. The brand must achieve the trust of the search engine and the public. For this, local SEO is essential.
- Attract new audiences. Many people in the area can discover and get to know it thanks to this type of search
What is the future of local SEO?
Most experts consider that it is no longer so much a future but a present, to give priority to local SEO. The search results of local companies are better valued by users of a given location.
This boom is very closely linked to the whole phenomenon that is occurring with smartphones, tablets and hyperconnected speakers such as Amazon Echo or Google Home.
Google is always tweaking and improving algorithms, improving the ways of searching. The future also includes different devices including higher quality algorithms, faster so that they offer results of better results to the user.
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