Formerly known as MSN Search, Microsoft Live Search and Live Search, Bing is the search engine owned by Microsoft with what is the default search engine if used as an Internet Explorer browser or the more modern Microsoft Edge.
SEO on Bing
For all those web pages that want to position themselves in this search engine, Bing Webmaster Tools is a very useful one, since it is the equivalent of Google Search Console, Google’s webmaster tool.
It has many things similar to Google Search Console, both in its structure and in the functionalities it offers.
To position in Bing you have to observe the same aspects as in Google:
- Content: Original and valuable and a clear and simple navigation make a good content is also positioned in this search engine.
- Links: Since they are what determines the popularity of a website. The more links you have, the more authority the web has and the better it will position.
- Social Media Strategy: As with Google, the more shared a content is, the greater the chances that it will rank in Bing’s top results.
- Indexing: As with its biggest competitor, the first thing is for Bing to index the web. For this task it is very useful to have Bing Webmaster Tools.
What do I do in Bing Webmaster Tools?
With this versatile Bing tool you can index, crawl, and analyze web searches in this search engine.
It offers real-time data, demographic information about the users who visit the web, click analysis and behaviors of the visits and thus be able to know the contents that work best and thus be able to optimize to improve the positioning.
It has such interesting features as error identification, mobile fitness statistics and SEO reports with data from both Bing and Yahoo!
Why use it?
Positioning in Bing is highly recommended because, although Google is the most used search engine in most of the planet, the Microsoft search engine allows you to connect with users who use Internet Explorer or Microsoft Edge therefore a website can collect traffic from both search engines.
Bing Webmaster Tools is the best tool for all those companies and SEO specialists who also want to position themselves in the second most used search engine in the world.