A web audit is a study carried out on a website by professionals, in which all the pages of the website are analyzed and it is seen what their current state is. From this you can get the strengths and weaknesses of the site, seeing if somewhere it is not working as it should and if it can be fixed.
During the web audit, the website is analyzed in depth, looking for errors that help improve its operation as well as its positioning. You can also detect errors in indexing, structure,
SEO, find broken links … In addition, it will provide suggestions that, without becoming big mistakes, will help a better functioning and effectiveness of the web.
How to get started with a web audit
Before starting with a web audit, the objectives of that website must be clear. Depending on what type of page it is, you will be looking for one purpose or another. For example, if it is a consumer page, a blog, etc. Web usability will be the basic starting point in any web analysis. Users need pages to be simple and user-friendly. The fewer steps they have to take to get to the end, for example finalizing a purchase, the more likely they are not to leave it by the wayside.
Steps for a web audit
The first step will be to check the number of pages indexed in Google. It must match the number of pages and entries that the web has. Otherwise there could be some problem and this causes the pages not to appear in search engines.
Then you have to check the Google cache. Google bots have to crawl a site from time to time to index content quickly. If robots do not pass or do little, it could be a problem.
Another element to review is the duplicate content. This type of content should be avoided as it is another of the main problems that can influence the SEO and optimization of a web page. The images must carry the ALT attribute with the keywords that you want to position.
Broken links both internal and external should not forget to check. In addition, descriptions and headings should be well written and with the chosen keywords. It is important to check whether or not there is a sitemap and that it is correct. You should also analyze the size of the page, incoming links, geolocation and the percentage of follow or nofollow of them.