Definition:
A pop-up is a type of window that suddenly appears on a website screen or in your browser. In contrast to a pop-under ad, which appears behind (on the back of) the browser window, a pop-up is more intrusive, as it covers other windows, particularly the window the user is trying to read. Pop-up ads are widely used in online advertising, although advertising isn’t the only app for pop-ups.
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Benefits of using pop-ups on your website
Pop-ups are a type of content that can be very beneficial for your business if you use it correctly.
Through this pop-up window you can increase the number of leads either by including your newsletter or by showing a discounted message that retains the user on the page and invites him to buy a product. But this technique you have to use it with your head because if not…
What is a pop up for?
Apart from the above, through this pop-up window you can show your users a specific service, a product, a promotional campaign and, ultimately, any message that you think can get a positive response from the visitor.
Pop-up blocker
A pop-up blocker is a program specifically configured to block pop-ups from a website.
There is a variant of this popup blocker that serves to block Google ads on pages. This blocker is free and you can find it here for chrome: https://adblockplus.org/es/
Frequently asked questions about Pop Up
What is Pop Up?
Definition: A pop-up is a type of window that suddenly appears on a website screen or in your browser. In contrast to a pop-under ad, which appears behind (on the back of) the browser window, a pop-up is more intrusive, as it covers other windows, particularly the window the user is trying to read. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.
What is Pop Up used for in digital marketing?
It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.
How is Pop Up related to a digital strategy?
It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.
What should be considered when working with Pop Up?
It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.