Definition:
Yandex Metrica is the web analytics tool of Yandex, the main search engine in Russia. It consists of a JavaScript code that once integrated into the web sends hits with information about the interactions that occur on the site.
It has the usual metrics in this type of tools, such as page views and sessions that can be broken down by dimensions. It also allows you to define measurement events, create objectives and measure ecommerce metrics. All this makes the Yandex measurement solution considered one of the main alternatives to Google Analytics.
Índice de contenidos
Components of Yandex Metrica
Within Yandex Metrica we can find components such as:
- Click Map: Heat maps with measurement and visualization of the clicks received within the web.
- Link Map: Measurement of interaction with html links within the site.
- Scroll Map: Measurement of vertical scroll on each page.
- Form Analysis: Measurement of abandonment in form fields.
- Web Viewer: Session recording (up to 1000 sessions daily with a storage limit of 14 days.
- Alert system:Notification of web traffic drops by email by notification via email or SMS.
- Outbound analysis and downloads:measurement of links to external sites and downloads on the site
Advantages of Yandex Métrica
Among the advantages of using this web analytics tool we highlight the following:
-
- It’s free.
- It has an efficient control of Spam Referral.
- Allows bot filtering.
- Default bounce correction if the user stays at least 15 seconds on the page.
- It is compatible with other tools, and can be used in conjunction with other measurement solutions such as Google Analytics or Matomo.
- It has an app for both Android and iOS.
How to install Yandex Metrica
To install Yandex Metrica simply register on the registration page:
https://passport.yandex.com/registration/
The first step will be to fill in the basic data of the domain:
In the second step you get access to the javaScript code that can be included via html (including it after the tag), via WordPress plugin,or through Google Tag Manager.
Frequently asked questions about Yandex Metrica
What does Yandex Metrica mean in digital marketing?
Yandex Metrica refers to the concept described in this glossary entry: Definition: Yandex Metrica is the web analytics tool of Yandex, the main search engine in Russia. All this makes the Yandex measurement solution considered one of the main alternatives to Google Analytics. It gives teams a shared vocabulary for analysing digital projects.
When should teams pay attention to Yandex Metrica?
Teams should review Yandex Metrica when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.
How is Yandex Metrica used in a digital strategy?
Yandex Metrica is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.
What is a common mistake when interpreting Yandex Metrica?
A common mistake is using Yandex Metrica too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.