La metodología empleada en la publicidad en internet es diferente a la empleada en la tradicional, ya que el uso de la web y el correo electrónico para impulsar las ventas de un comercio electrónico es mucho más simple y directo.
A través de nuestros artículos, explicamos qué tipo de ventajas y desventajas tiene cada sistema, cómo sacar el máximo partido de las herramientas disponibles o cómo planificar una estrategia digital adecuada y óptima para cada tipo de empresa.
Además, también analizamos los tipos de marketing digital existente (web marketing, email marketing, marketing de redes sociales, etc.) e indicamos su efectividad en función de las metas del negocio.
En nuestro blog, mediante artículos realizados por expertos, trataremos de explicar cómo funciona Piwik y dar consejos y trucos para sacar el máximo rendimiento a esta útil herramienta gratuita.
Video marketing is a fundamental tool in any digital strategy, since it allows you to increase sales and reach millions of users effectively. By creating a video to promote a
Storytelling is a powerful tool that has been used for centuries to convey messages, emotions and values. In the field of digital marketing, storytelling plays a fundamental role in connecting
Affiliate marketing has become a popular strategy for driving sales and generating revenue online. This form of marketing is based on partnering with affiliates who promote your products or services
The Seasonal Moments, that term with which we encompass all the celebrations that businesses take advantage of to sell more. Valentine’s Day, Halloween, Black Friday, Cyber Monday, Christmas, Three Kings
Email marketing is an indispensable tool for any successful digital strategy. While email marketing can increase your sales, it’s not always used correctly. This means that many marketers and entrepreneurs
Content marketing is a key digital strategy for building and maintaining a strong brand online. This technique is based on using relevant, interesting and useful content to connect and interact
During this summer Google Ads has been more active than ever. First it eliminated the average position, then the accelerated form of the budget (in this case they have extended
The average position in Google Ads is one of the preferred metrics of the managers of the search engine’s ad accounts to optimize their campaigns. Having an indicator that reveals
Often, when you start a new campaign in Google Ads you may not be very clear about the strategy to follow or what influences the level of quality of this
