digital-marketing
Decalogue to optimize Email Marketing
Email marketing is one of those disciplines evicted over and over again by some marketing gurus. However, to this day, and thanks to the rise of mobile devices, it is
15 September 2016
In our blog we share knowledge for all those with interests in the fields of Digital Analytics, Digital Marketing and tips for selling in the main marketplaces such as Amazon and Aliexpress.
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digital-marketing
Web analytics tools: alternatives to Google Analytics
When facing the analysis of a website, several questions arise: What should be measured? Where do we need to start? How is it going to be faced? But the most
29 August 2016
Business Intelligence
Business Analytics in Business Intelligence
When we face Business Intelligence,we must carefully study its main discipline, which over time has been integrated into another discipline that has appeared with the arrival of Big Data; we
21 August 2016
Big Data
The differences between Business Intelligence and Big Data
It is common when dealing with digital strategy projects that some agents involved confuse the concept of Business Intelligence with that of Big Data. Therefore, before starting to work with
13 July 2016
Digital Strategy
The battle for privacy: Adblock vs online marketing
Lately, there is a lot of talk about AdBlock and the impact it can have on digital analytics and digital marketing campaigns. It is possible that most digital professionals blame
12 May 2016
Web Analytics
Yandex Metrica: an alternative tool for web analysis
There are many tools that we can use to make web measurement of our site. One of them is the one offered by the Russian search engine Yandex (Яндекс). This
22 March 2016
SEO
AMP project to accelerate mobile browsing
Browsing on mobile phones is already a custom rooted in users, even in many places these devices already far exceed computers. But, at the same time, this navigation is usually
10 March 2016
R
Learning R: Previous Knowledge and Resources
Although at first glance it seems Chinese, this free and open source tool is so multifunctional that once you learn to drive,you don’t want to use anything else. R is
29 January 2016
Big Data
Predictive analytics in public transport
Public transport managers around the world collect large amounts of data on a daily basis to better understand how individuals move from one place to another in cities through predictive
23 December 2015
