La metodología empleada en la publicidad en internet es diferente a la empleada en la tradicional, ya que el uso de la web y el correo electrónico para impulsar las ventas de un comercio electrónico es mucho más simple y directo.
A través de nuestros artículos sobre SEM, explicamos qué tipo de ventajas y desventajas tiene cada sistema, cómo sacar el máximo partido de las herramientas disponibles o cómo planificar una estrategia digital adecuada y óptima para cada tipo de empresa.
Además, también analizamos los tipos de marketing digital existente (web marketing, email marketing, marketing de redes sociales, etc.) e indicamos su efectividad en función de las metas del negocio.
During this summer Google Ads has been more active than ever. First it eliminated the average position, then the accelerated form of the budget (in this case they have extended
The growing interest in training and the need to find ways to transmit it in a simple way, leads us to the creation of courses with classes dentr of a
Choosing between betting on an SEO strategy or a SEM strategy is one of the main doubts that assail managers of small and medium-sized companies that contact a digital marketing
In this article we are going to see one of the multiple advanced segmentation strategies that can be carried out in Google Shopping. Many of the new users of Google
If you have been managing campaigns in Google Ads for some time, you will know that this problem is probably one of the most serious to address within your PPC
Venturing into the world of paid advertising can be a bit intimidating. But as we are going to show creating an account in Google Ads is easier than you think.
Today it is vox populi that the vast majority of revenue that Google generates comes from advertising. More and more advertisers are publishing their ads through managers or by themselves
Creating, managing, and optimizing a Google Ads account is something that is not easily learned; for many entrepreneurs, freelancers, freelancers, it entails a work time that they can not afford
In this article we are going to talk about what should be taken into account before creating, designing and launching a Youtube SEM campaign, addressing the main basis on which
