SEM

Google Ads - Gallery Ads

How to Use Google Ads and Gallery Ads bidding

During this summer Google Ads has been more active than ever. First it eliminated the average position, then the accelerated form of the budget (in this case they have extended the functionality a few more days so that the accounts that used it adapt to the change), and now it gets us a new type of bid, two variations of …

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Create Virtual Classroom

How to teach online: the best options to create your virtual classroom

The growing interest in training and the need to find ways to transmit it in a simple way, leads us to the creation of courses with classes dentr of a Virtual Classroom. The ease with which one’s own knowledge can be transmitted and accessed by others online changes the way of understanding face-to-face education. In this post we are going …

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Differences SEO SEM

Differences between SEO and SEM: What are they and how are they used?

Choosing between betting on an SEO strategy or a SEM strategy is one of the main doubts that assail managers of small and medium-sized companies that contact a digital marketing agency. In many cases it is simply ignorance about what are the differences between SEO and SEM, but at other times the problem is that they do not know how …

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Google Shopping Strategies

Price Segmentation: Google Shopping Strategies

In this article we are going to see one of the multiple advanced segmentation strategies that can be carried out in Google Shopping. Many of the new users of Google Shopping believe that by not having to use keywords all they will have to do is upload their stock to Google Merchants and simply dedicate themselves to raising and lowering …

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Invalid clicks Google Ads

Invalid clicks in Google Ads: Detection and Protection

If you have been managing campaigns in Google Ads for some time, you will know that this problem is probably one of the most serious to address within your PPC strategy,especially in sectors where competition is especially aggressive. That is why in the following article we will analyze in more detail how we can detect if we are receiving invalid …

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Unhappy Google Ads

Unhappy with Google Ads? What advertisers are complaining about

Today it is vox populi that the vast majority of revenue that Google generates comes from advertising. More and more advertisers are publishing their ads through managers or by themselves instead of doing it through a certified Google Ads Agency, and they find that they do not meet their business objectives by sometimes investing amounts with which they could do …

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Choose Google Ads Agency

Choose Google Ads Agency: aspects to take into account

Creating, managing, and optimizing a Google Ads account is something that is not easily learned; for many entrepreneurs, freelancers, freelancers, it entails a work time that they can not afford to invest in all the tasks that include advertising correctly on this platform and therefore, they find themselves in the need to hire it looking for external help from a …

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Youtube Campaigns

Steps prior to creating Youtube campaigns

In this article we are going to talk about what should be taken into account before creating, designing and launching a Youtube SEM campaign, addressing the main basis on which they must be based so that they are measurable, profitable and prosperous, synthesized in 4 main steps to follow: Table of Contents 1. Step #1: Have your goals defined for …

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