Definition:
Squeeze page is the landing site that is designed with the aim of capturing the email addresses of potential customers or subscribers. The intention of a squeeze page is to try to convince the user who visits the page to provide their personal data such as email.
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Difference between a squeeze page and a landing page
One of the basic differences between a squeeze page and a landing page, is that the latter is more intended for sale or directly to information, whether it is the launch of a new product, an event, etc. While the squeeze page, its only intention is, as we mentioned, to capture leads.
Why have a squeeze page on your website
This page is responsible for transforming web visits into potential customers. This is the ultimate goal of a squeeze page, to collect the email of users and introduce them into the sales funnel, making it a potential customer.
For these users to want to provide their email it is necessary that the page is as simple as possible. The less data you ask for, the more likely you are to leave your email. On the contrary, if it is a large form with many fields to fill in, the user will leave without making this conversion.
Types of squeeze page that we can find
The squeeze page that can be found the most is the classic model, a short and simple page. In it you can see a striking title with a value, a descriptive image and the form with call to action button (CTA).
There are also pop-ups,although they are not highly recommended. It is a page that jumps directly on the one we are seeing at that moment due to a series of conditions that the user has gathered. This case can be when that person has been on our website for a certain time or when he performs a certain action. They are usually annoying for users, so it is not the most recommended.
In the same way they can be found with video. This format can increase the conversion rate by a large percentage. On the other hand there is the long version of the squeeze page. They are pages with a lot of text in which other elements such as photographs or a logo also appear. The objective of this type is to explain the value proposition or generate trust to achieve the conversion.
Frequently asked questions about Squeeze Page
What is Squeeze Page?
Definition: Squeeze page is the landing site that is designed with the aim of capturing the email addresses of potential customers or subscribers. The intention of a squeeze page is to try to convince the user who visits the page to provide their personal data such as email. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.
What is Squeeze Page used for in digital marketing?
It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.
How is Squeeze Page related to a digital strategy?
It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.
What should be considered when working with Squeeze Page?
It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.