Definition:
The ASO Positioning (App Store Optimization) is the positioning that is used for an app to rise in the rankings of the App Store or Google Play. In other words, SEO for apps.
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Keys to ASO positioning
Search appearance: that is, pay attention to the app icon, images, videos, description… Everything that makes our app show a pleasant, easy to understand and user-friendly image.
Localization: If the application has the objective of the global market, it has to support each region. In addition, in the publication of the app you must use the localization options of each market to provide professional translations.
Keywords: There are relevant parts in the text of the publications that are related to the positioning of your application. It is also very important to keep in mind that for a long time, applications have appeared in Google searches. This is called application indexing.
Reviews: it’s logical. If an app has a lot of ratings and reviews and reviews have good value, the ranking aso will be greatly benefited.
ASO positioning tools
There are different tools for applying ASO that analyze the application within the markets. Some examples are SensorTower and App Annie, although both duplicate some features, complement each other to control their application in all mobile stores around the world.
Frequently asked questions about ASO Positioning
What is ASO Positioning?
Definition: The ASO Positioning (App Store Optimization) is the positioning that is used for an app to rise in the rankings of the App Store or Google Play . Keys to ASO positioning Search appearance: that is, pay attention to the app icon, images, videos, description… In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.
What is ASO Positioning used for in digital marketing?
It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.
How is ASO Positioning related to a digital strategy?
It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.
What should be considered when working with ASO Positioning?
It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.