Definition:
Deeplinking consists of using a deep link or hyperlink, either on a web page or in the results of a search engine, which directs directly to a page on a website other than the home page of the site. Typically, the home page of a website is the main page in the site hierarchy and any page other than this is considered “deep”.
There are voices that disagree with the proliferation of deep links, as they drive users off the homepage of a site where there are advertisers who pay for space based on page views.
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Deep linking in Apps
In the context of mobile applications, deeplinking is commonly used to redirect a user to a specific part of the application without having to go through the main screen. It is a very common method in applications that send warnings to users.
An evolution of this is “deferred deep linking”, which sends a link to a screen of the app even if the user has not installed the app, postponing the activation of said link until the moment in which the user has the application active.
Why deep-linking
Carrying out Deep Linking techniques can become a highly recommended practice since it provides numerous benefits:
- Engagement: by guiding users to the content they want, we get them to stay longer browsing our website and at the same time that it becomes more involved with our brand.
- SEO: the use of Depp Linking is conducive to indexing the contents of the website more easily and we can ascend more quickly in the search engines.
- Objectives: it is a very effective tool for achieving certain objectives such as video views or downloads of a certain app.
Frequently asked questions about Deeplinking
What does Deeplinking mean in digital marketing?
Deeplinking refers to the concept described in this glossary entry: Definition: Deeplinking consists of using a deep link or hyperlink, either on a web page or in the results of a search engine , which directs directly to a page on a website other than the home page of the site. Deep linking in Apps In the context of mobile applications, deeplinking is commonly used to redirect a user to a specific part of the application without having to go through the main screen. It gives teams a shared vocabulary for analysing digital projects.
When should teams pay attention to Deeplinking?
Teams should review Deeplinking when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.
How is Deeplinking used in a digital strategy?
Deeplinking is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.
What is a common mistake when interpreting Deeplinking?
A common mistake is using Deeplinking too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.