What is SOSTAC Methodology


The SOSTAC methodology is a tool used for planning marketing strategies. This systematic approach involves six stages: Situation Analysis, Objectives, Strategy, Tactics, Action Plan and Control. Each stage plays a key role in creating an organized roadmap to achieve campaign success.

SOSTAC methodology stages


First stage: Situation Analysis

It involves the evaluation of the current situation of the business in terms of market, competition, resources and other relevant external and internal factors. This helps identify strengths, weaknesses, opportunities, and threats (SWOT).

Second stage: Objectives

It is time to establish the specific goals that you want to achieve with the campaign. Targets should be realistic and results-oriented, and measurable in terms of key performance indicators.

Third stage: Strategy

It consists of determining the general approach that will be taken to achieve the objectives. The strategy should be consistent with available resources and external factors identified in the previous phase.

Fourth stage: Tactics

It’s time to work out the details of the strategy. This will involve selecting specific marketing channels, such as advertising, public relations, direct marketing and digital media, and crafting messages and creatives for each.

Fifth stage: Plan of Action

It is the phase in which the concrete steps to implement the tactics are established. This may include assigning responsibilities, defining dates and deadlines, and establishing an overall budget.

Sixth stage: Control

It involves evaluating campaign performance and adjusting strategy and tactics as needed. Regular monitoring of performance indicators will help identify areas where improvement is needed and maintain focus on set goals.

Advantages of the SOSTAC methodology

Among the benefits of using this methodology we can mention the following:

  • Systematic approach to planning marketing strategies.
  • Assesses the current situation of the company and identifies strengths, weaknesses, opportunities and threats.
  • Set realistic goals with measurable key performance indicators
  • Develop a strategy consistent with available resources.
  • Select specific marketing channels and messages.
  • Create an action plan with deadlines and budgets.
  • Periodically evaluates results to adjust strategy as needed.

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