Definition:
Soft bounce isa term used in email marketing campaigns and refers to all messages sent by email that have not been able to reach their destination due to a temporary problem with a valid email address.
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Reasons why a soft bounce may occur
There are many reasons why an email marketing campaign can suffer a soft bounce. Mainly it is usually due to an error or with the inbox or with the receiver’s server.
We list some of the most common assumptions for a soft rebound to occur:
- The mailbox is full.
- The mailbox is not configured correctly.
- The mailbox is inactive.
- The recipient’s email server has gone down or is offline.
- The recipient’s email server has received too many emails over a period of time.
- The email message is too large to be sent.
- The domain name does not exist.
- The e-mail message has been blocked because of the content.
- The e-mail message does not comply with the policies of the recipient’s server.
- The e-mail message does not comply with the anti-spam policy of the recipient server.
- The e-mail message does not meet the sending requirements of the recipient’s server.
- E-mail cannot be transmitted between mail servers.
- Email cannot be transmitted for unknown reasons
What happens next?
When a soft bounce occurs, several things can happen:
- Shipments will arrive late in the recipient’s inbox, once the problem has been resolved.
- If the problem persists after 72 hours, the sends will return to the sender of the emails. This is what is known as a hard bounce.
Frequently asked questions about Soft Bounce
What is Soft Bounce?
Definition: Soft bounce isa term used in email marketing campaigns and refers to all messages sent by email that have not been able to reach their destination due to a temporary problem with a valid email address. Reasons why a soft bounce may occur There are many reasons why an email marketing campaign can suffer a soft bounce. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.
What is Soft Bounce used for in digital marketing?
It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.
How is Soft Bounce related to a digital strategy?
It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.
What should be considered when working with Soft Bounce?
It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.