Pixels are very useful to measure the performance of a campaign, track conversions and / or create audiences based on the behavior of each user.
Types of pixels
Remarketing pixels: the purpose of these pixels is to track visitors to a website, and then send advertising campaigns to users who left the page without taking any action, such as the purchase.
Conversion pixels: Track sales or the advertising campaign.
What are the most common pixels
Among the most used Pixels we find: