Personal branding is the process of creating a recognizable professional name, as well as reputation, for a person or company. It is a combination of how one or a company presents itself through the different media and how customers remember it after having offered a service.
Personal branding is essentially the process of establishing a prescribed image or introducing into the minds of others something relative to an individual, group, or organization. Personal branding often involves applying a person’s name to various products.
The relationship between brands and consumers needs to be constantly made and remade, and this ongoing process creates a demonstration of ambivalence in brand cultures. This same logic is deduced from personal brands, where there is a constant desire for a reinforcement of the brand itself.
How to build a personal brand
Building a brand and an online presence through internal corporate networks allows people to connect with their field colleagues, not only socially, but professionally as well. This type of interaction allows employees to build their personal brand in relation to other employees, as well as increases innovation within the company, because more people can learn from their peers.
The personal brand of Social Networks
Some social networks, such as Twitter, may tend networks that are composed of professional and personal contacts. Due to its explicitly public nature, Twitter becomes a double-sided platform that can be used in different ways depending on the amount of censorship a user decides to impose on themselves, in order to develop their own personal brand.