Definition:
An isologo is a combination of a logo and an isotype, that is, it is a graphic symbol that combines an image (isotype) and a word or letter (logo) to represent a company, product or service in a unique and recognizable way. The isologo is often used in advertising, graphic design and corporate communication to identify and promote a particular company or product.
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What is the isologo for?
An isologo is useful because it allows you to identify a company or product quickly and easily, as it combines the visual impact of an isotype with the clarity and precision of a logo. In addition, the isologo allows to reinforce the identity of the brand and transmit its message clearly and consistently to the public. In short, an isologo is a graphic symbol that combines an image and a word or letter to represent a company, product or service in a unique and recognizable way.
Applications of isologos
Isologos are used in a wide variety of contexts and supports, such as:
- Advertising: they are often used in advertisements to attract the attention of the public to enhance the brand.
- Packaging design: They are used in labels, boxes or packaging, to identify and promote products.
- Corporate communication: is an important element of a company’s corporate communication, as they provide a consistent and recognizable visual image for the public.
- Design of websites and social networks: they allow to identify a company and make the brand recognizable in internte.
- Signage and store design: These can be used to guide customers and make a brand recognizable at the point of sale.
- Stationery and marketing material: business cards, brochures and posters can be used to reinforce the identity of the brand.
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