What is NoFollow Link

Nofollow Link

Definition:

A nofollow link is a value that can be assigned to the “rel” attribute of an HTML, an element to instruct some search engines that the hyperlink should not influence the link’s destination ranking in the search engine index.

The NoFollow link in SEO

This type of value is intended to reduce the relevance of certain landing pages, because this value is taken into account by the search algorithm to determine which websites should be listed and in what order in their search results for any given term.

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