Link building describes measures aimed at increasing the number and quality of incoming links to a web page. Link building can increase the number of high-quality links pointing to a website; in turn, it increases the likelihood of ranking better in web search engines. Link building is also a proven marketing tactic to increase brand awareness.
Types of link building:
- White hat link building strategies: White hat link building strategies are those strategies that add value to end users, abide by Google’s service standards, and produce good results that can be sustained naturally for a long time. White hat linkbuilding focuses on high-quality production as well as relevant links to the website. Although more difficult to acquire, these tactics are widely implemented by website owners, because these types of strategies are not only beneficial for the long-term evolution of their websites, but also good for the online environment in general.
- Black hat linkbuilding: This refers to the process of acquiring as many links as possible with minimal effort. Black hat SEO can also be referred to as Spamdexing, as this also includes a lot of black SEO strategies and link building tactics. Some black hat link building strategies include getting unqualified links and participating in link farms, link schemes, and door pages. Google’s anti-spam team continually strives to prevent manipulation of your search results through link building. Big brands have received severe penalties to their search rankings for employing spam and using tactics that hurt users in link building.