The Google Keyword Planner or Keyword Planner,is a complementary tool of Google As that facilitates its users the search, analysis and choice of the most convenient and / or optimal keywords for the campaigns they are going to carry out.
What is Google Keyword Planner for?
It works based on algorithms that provide quantitative (and qualitative in the case of Display) estimates on how much keywords are searched (monthly average of searches), how much companies are using them (competition) or what bid Google suggests for each of them, among other relevant indicators
Google Keyword Planner features
This tool offers you in turn analysis, forecasts, and segmentations of various types, by device, city, country, and is useful both to find both good keywords to attack, and the most appropriate ad groups that help to better structure your campaigns.