Definition:
The Google Keyword Planner or Keyword Planner,is a complementary tool of Google As that facilitates its users the search, analysis and choice of the most convenient and / or optimal keywords for the campaigns they are going to carry out.
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What is Google Keyword Planner for?
It works based on algorithms that provide quantitative (and qualitative in the case of Display) estimates on how much keywords are searched (monthly average of searches), how much companies are using them (competition) or what bid Google suggests for each of them, among other relevant indicators
Google Keyword Planner features
This tool offers you in turn analysis, forecasts, and segmentations of various types, by device, city, country, and is useful both to find both good keywords to attack, and the most appropriate ad groups that help to better structure your campaigns.
Frequently asked questions about Google Keyword Planner
What does Google Keyword Planner mean in digital marketing?
Google Keyword Planner refers to the concept described in this glossary entry: Definition: The Google Keyword Planner or Keyword Planner, is a complementary tool of Google As that facilitates its users the search, analysis and choice of the most convenient and / or optimal keywords for the campaigns they are going to carry out. It works based on algorithms that provide quantitative (and qualitative in the case of Display) estimates on how much keywords are searched (monthly average of searches) It gives teams a shared vocabulary for analysing digital projects.
When should teams pay attention to Google Keyword Planner?
Teams should review Google Keyword Planner when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.
How is Google Keyword Planner used in a digital strategy?
Google Keyword Planner is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.
What is a common mistake when interpreting Google Keyword Planner?
A common mistake is using Google Keyword Planner too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.