Definition:
The
clickmap
is a web analytics technique that graphically represents where users click on a page.
What is the clickmap?
It is a procedure typical of web analytics that aims to generate a graphic representation of the places on a web page where users click or click through their devices. With this you can know the parts in which there is a greater influence on the part of the users and, therefore, also detect those that do not receive so many interactions.
This representation is a way to identify and value the different components of the page, both those that work and are profitable and those that confuse the user. Taking this into account, it is a very useful technique for programmers, designers and marketing teams, as it helps to find out the degree of usability of the websites and allows to determine the effectiveness of the campaigns.
At present this practice is very advantageous for growth: it is the only way to enrich the design and, in this way, improve based on the needs of the public.
What is it for?
Keep in mind that the clickmap helps to discover in a very precise way how users interact with a web page. That is why you can identify the locations that are having a greater effectiveness with respect to clicks and those that are having less. In other words, it serves to reveal the strengths of a page and helps to know what are the aspects and sections that should be improved to gain greater attractiveness.
This practice calls into question aspects of design and usability. Therefore, if you want to perform an analysis of a website in an efficient way, it is essential to resort to clickmap.
Click map software
Clickmaps also feature software that provides this combined information. They are an extension of heat maps. They can be applied both on web pages in desktop format and on mobile devices. Some of the best are:
