Definition:
A chatbot is a computer program that simulates human conversation, or chat, through artificial intelligence. Normally, a chatbot will communicate with a real person, but applications are being developed in which two chat robots can communicate with each other.
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What chatbots are for?
Chatbots are used in applications such as e-commerce customer service, call centers, and Internet gaming. Chatbots used for these purposes are typically limited to conversations regarding a specialized purpose and not for the full range of human communication. Currently there are also voicebots, that is, chatbots that have been equipped with voice for oral communication tasks with customers, usually through telephone calls.
Chatbots in digital marketing
Chatbots have become a very interesting option within digital marketing since it can supply certain activities that a human being would perform. Undoubtedly one of the main advantages is the improvement in the image of our brand, since thanks to chatbots we manage to have a service 24 hours a day to serve the customer so that he does not have the feeling that he is being ignored. In addition, chatbots allow us to collect information from our users in an efficient and friendly way.
Frequently asked questions about Chatbot
What does Chatbot mean in digital marketing?
Chatbot refers to the concept described in this glossary entry: Definition: A chatbot is a computer program that simulates human conversation, or chat, through artificial intelligence. Normally, a chatbot will communicate with a real person, but applications are being developed in which two chat robots can communicate with each other. It gives teams a shared vocabulary for analysing digital projects.
When should teams pay attention to Chatbot?
Teams should review Chatbot when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.
How is Chatbot used in a digital strategy?
Chatbot is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.
What is a common mistake when interpreting Chatbot?
A common mistake is using Chatbot too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.