Definition:
The ASO Positioning (App Store Optimization) is the positioning that is used for an app to rise in the rankings of the App Store or Google Play. In other words, SEO for apps.
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Keys to ASO positioning
Search appearance: that is, pay attention to the app icon, images, videos, description… Everything that makes our app show a pleasant, easy to understand and user-friendly image.
Localization: If the application has the objective of the global market, it has to support each region. In addition, in the publication of the app you must use the localization options of each market to provide professional translations.
Keywords: There are relevant parts in the text of the publications that are related to the positioning of your application. It is also very important to keep in mind that for a long time, applications have appeared in Google searches. This is called application indexing.
Reviews: it’s logical. If an app has a lot of ratings and reviews and reviews have good value, the ranking aso will be greatly benefited.
ASO positioning tools
There are different tools for applying ASO that analyze the application within the markets. Some examples are SensorTower and App Annie, although both duplicate some features, complement each other to control their application in all mobile stores around the world.
Frequently asked questions about ASO Positioning
What does ASO Positioning mean in digital marketing?
ASO Positioning refers to the concept described in this glossary entry: Definition: The ASO Positioning (App Store Optimization) is the positioning that is used for an app to rise in the rankings of the App Store or Google Play . Keys to ASO positioning Search appearance: that is, pay attention to the app icon, images, videos, description… It gives teams a shared vocabulary for analysing digital projects.
When should teams pay attention to ASO Positioning?
Teams should review ASO Positioning when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.
How is ASO Positioning used in a digital strategy?
ASO Positioning is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.
What is a common mistake when interpreting ASO Positioning?
A common mistake is using ASO Positioning too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.