Definition:
Prestashop is a content management platform or CMS for the creation and administration of electronic commerce or e-commerce launched in 2007 by the French company of the same name. Very popular due to its ease of installation and the variety of plugins it supports, it is after Magento and WooCommerce the most used platform of this type. Some of its advantages is that it is easy to install and configure, it is a silver
Open Source form (i.e. source code is readily available), multiple shipping methods that can be integrated, as well as supports multiple payment methods and has a variety of add-ons available.
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Features of Prestashop
Undoubtedly one of the keys to the popularity of Prestashop is the enormous variety of functionalities that this platform makes available to users. Some of the most outstanding features of it are:
- Free: Prestashop is a totally free CMS, although we must pay if we want to install add-ons or third-party applications.
- Simplicity: Unlike other e-commerce platform managers, such as Magento, the learning curve of Prestashop is quite simple so it allows both beginners and the most expert developers to use it.
- Design: Through templates, themes, modules and other designs we can configure our online store in a fully customizable way and implement our distinctive touch that differentiates it from the rest. These designs are 100% responsive so they adapt to the configuration of any type of device.
- Payments: One of its strengths, Prestashop includes multiple payment systems such as PayPal, electronic cards, checks, transfers, Amazon Pay… In addition, it allows you to choose the currency with which you want to work and assign taxes depending on the country in which you operate.
- SEO: includes numerous functionalities with the fon to obtain the best positioning in search engines, such as tag management, word clouds, traffic analysis, etc …
- Marketing: at the level of online promotion it is a very complete tool to execute our digital marketing strategy: implementation of Google Ads, email marketing management, affiliate programs, videos and photographs, etc …
Frequently asked questions about Prestashop
What does Prestashop mean in digital marketing?
Prestashop refers to the concept described in this glossary entry: Definition: Prestashop is a content management platform or CMS for the creation and administration of electronic commerce or e-commerce launched in 2007 by the French company of the same name. Features of Prestashop Undoubtedly one of the keys to the popularity of Prestashop is the enormous variety of functionalities that this platform makes available to users. It gives teams a shared vocabulary for analysing digital projects.
When should teams pay attention to Prestashop?
Teams should review Prestashop when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.
How is Prestashop used in a digital strategy?
Prestashop is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.
What is a common mistake when interpreting Prestashop?
A common mistake is using Prestashop too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.