Enhanced Ecommerce is a Google Analytics plugin, designed as an addition to the Universal Analytics library, to track e-commerce through web analytics. It provides a lot of data related to the performance of a website in economic terms. It is a system that indicates why users are completing transactions or leaving the site before reaching the end of the shopping cart.
Measurement of internal campaigns
Enhanced Ecommerce allows you to track internal campaigns within a website or app, such as impressions and clicks of banners within the site.
Through Enhanced Ecommerce you can track the behavior of users through an e-commerce store, starting with product views to the thank you page, and going through product clicks, viewing product details, products added to the cart, starting the checkout process, transactions or returns.
Enhanced Ecommerce is only compatible with Universal Analytics.