Definition:
The Header, is an indispensable element of any website located at the top of it, which contains a series of relevant elements of an informative and indicative nature that serve as the first contact and guide to a user when entering a website. Also sometimes referred to as a navigation bar or menu, the header is an indispensable element in any website since it determines the first impression that users get of it and above all because it helps enormously to improve the navigability and usability of the website.
In HTML5 language it is written using the following semantic tag:
Índice de contenidos
Header Elements
Generally, all headers usually have a series of common elements, each of which plays its own role:
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Logo
In the upper left of the headers is usually located the logo or other corporate symbol related to the identity of the brand of the website. In addition to playing a role of branding as a general rule, it is here where the link to the home of the website is usually located.
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Search bar
More and more web pages incorporate a search bar in the upper right of the headers, since it is a key element to improve navigability within the website, and makes it much more accessible.
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Language selection
Those web pages that are designed in several languages incorporate a small section in the header that allows us to select the one we want, usually represented by the flag of the country whose language we want to use.
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Contact
Some websites incorporate basic contact information such as phone, email, and location at the top (others at the bottom).
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Website Links
To facilitate navigability within the website, the header incorporates links to the main sections of the same
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Social Media
It is also a good option to dedicate a small space to link with the main social networks of our company such as Instagram, Twitter, Facebook or LinkedIn.
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Banner
For those websites that wish to incorporate advertising within their website, they can reserve a small space in their header for it. Banner.
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Registration/Login
Link to log in within the website or in case of not having a profile yet, the option to register in it.
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Mobile App
If we have an application developed for Android or IOS we can link to the corresponding app store to download it.
Frequently asked questions about Header
What is Header?
Definition : The Header , is an indispensable element of any website located at the top of it, which contains a series of relevant elements of an informative and indicative nature that serve as the first contact and guide to a user when entering a website. Also sometimes referred to as a navigation bar or menu, the header is an indispensable element in any website since it determines the first impression that users g In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.
What is Header used for in digital marketing?
It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.
How is Header related to a digital strategy?
It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.
What should be considered when working with Header?
It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.