Expired domains, as the name suggests, are domains that have expired. The reason can be multiple, since the owner no longer requires the domain or has forgotten to pay the annual registration fee.
What are expired domains?
Expired domains are domains that have expired (for whatever reasons). The domain is free to access and is therefore available for purchase. Among the most common reasons for a domain to be expired are the following:
- Cluelessness on the part of the former owner when it comes to renewing the domain.
- Brands that no longer exist and that therefore their domain no longer makes sense to exist.
- Lack of funds from the former owner of the domain.
Expired domain and SEO
In the world of web positioning, expired domains are very common and are frequently used, both correctly and not.
In fact, buying expired domains are used in SEO to:
- Build new web pages under that domain that already has quality backlinks in its link profile.
- Redirect all the backlinks that pointed to the expired domain to another and thus get a good number of links to the web project that you have with a minimum investment.
- Create automatic web pages from Amazon affiliates, Adsense, etc.
Advantages and disadvantages of expired domain
The advantages of the expired domain are as follows:
- Get domains that have a number of external dofollow links.
- You get domains with a certain age that have a preference for Google.
- It avoids the sandbox that every domain created has to suffer on the internet.
- Streamline the ranking of keywords of a new project mounted on an expired domain.
But it also has disadvantages, the main ones are:
- The possibility of a penalty if Google knows that this technique has been used.
- It can be more a waste of money if you do not know how to choose the expired domain well. An example may be that it is vetoed by Google.
- It is complicated, because more and more people are looking for an expired domain.
- Redirects from expired domains to other domains to transfer their authority are getting worse and worse.
- How to know when a domain expires. To know when a domain expires, the simplest option will be to go to the WhoIs of the same.