The Edgerank is a Facebook algorithm based on the indicators “affinity, interest and time” to select the most optimal publications and that should be displayed in a way that is more visible. It does so following these 3 criteria:
-The affinity of fans with your page or the degree of interaction they have with it. The more interaction, the more affinity.
-The interest (or weight) of the publications we make. The algorithm increases or decreases this indicator depending on the number of likes and times it has been shared.
-Time, older posts have less importance, the more recent, the greater relevance.
It is essential to work on the positioning in social networks, and above all, to understand its operation and to know which publications are the most valued by the system in order to publish taking into account all these factors.