What is Boomerang method

boomerang Method

Definition:

The boomerang method is usually used by sellers to respond to customer objections by making such objection a reason to act immediately. For example, if the prospective buyer indicates that he cannot afford to buy an object, he is rebunded with: “but can you afford NOT to buy it?”

The basic rules that must be followed to turn an objection into a purchase could be summarized as: empathize with the customer, never argue with him, try to find out if that objection is the only one that prevents the purchase, never make him see that he was wrong or that he did not know any data. In Digital Marketing,the boomerang method has become a tool to attract leads effectively.